Latin America

Industry stakeholders are increasingly debating between sustainability and technology leadership strategies in the appliances market. As margins continue to shrink, leadership in either category is critical to maintain continued competitiveness. In…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Vacuum cleaners has continued to see steady and stable growth in retail volume terms in 2023 despite facing challenges associated with economic uncertainty and persistent consumer perceptions. Vacuum cleaners are not widely used in Mexico and…

Vacuum cleaners in Colombia witnessed a substantial decline in sales volume compared to the preceding year, primarily attributed to the country's economic downturn. Reduced consumer incomes prompted prioritisation of essential goods over…

Home cooking remains popular in Mexico, despite the return to normalcy post-pandemic. The trend was reinforced during the height of the pandemic and in 2022 when remote working and home schooling remained prevalent but has persisted throughout 2023,…

Following a surge during the pandemic, small cooking appliances has evidenced a moderate volume decrease in 2023, chiefly influenced by a significant decline in light fryers. While this downturn suggests a stabilisation post the pandemic-induced…

Refrigeration appliances in Mexico has sustained a positive trajectory throughout 2022 and into 2023 in terms of volume sales growth, buoyed by the enduring trend of remote working and hybrid work models that encourage Mexicans to spend increased…

The sales volume of refrigeration appliances has witnessed a considerable decline, primarily influenced by the prevailing economic conditions that have adversely impacted consumer purchasing power. A significant factor contributing to this downturn…

The COVID-19 pandemic had a significant impact on personal care appliances in Mexico. As consumers worked and studied from home and socialised less, with restrictions on social gatherings like weddings, baptisms, birthday parties and quinceañeras – a…

Despite the challenging economic climate in Colombia, personal care appliances has exhibited continued albeit moderated growth in 2023. Notably, the growth, albeit marginal, is primarily propelled by the rising popularity of body shavers among men.…

The microwave market in Mexico experienced a decline in retail volume sales for the first time in many years during the COVID-19 pandemic, breaking a trend of steadily rising household penetration driven by the convenience factor. Prior to the…

Once again, the sales volume within the microwave category has experienced a decline compared to the preceding year. A prolonged struggle with innovation challenges has led these products to cede market share to alternatives deemed more functional.…

Large cooking appliances in Mexico has continued to sustain solid growth in retail volume terms in 2023, though not eclipsing the peak experienced in 2020. The initial surge in home cooking triggered by COVID-19 has persisted as consumers prepared…

Large cooking appliances faced a notable decline in sales volume, strongly influenced by the contraction within the real estate sector. This downturn in 2023 can be primarily attributed to the reduced construction of new homes, a trend that…

Home laundry appliances in Mexico is another category that has continued to post a robust performance due to the sustained trend of hybrid or fully remote working. The resulting consumer behaviour has inclined towards enhancing domestic efficiency,…

The economic landscape in the country has resulted in a noticeable decline in the sales volume of home laundry appliances. Throughout 2023, there has been a significant decrease in the sales of automatic dryers and washing machines. Several factors…

In Mexico in 2023 the market for food preparation appliances is seeing continued growth, having shown resilience through the changes in lifestyle brought on by the pandemic. Despite a return to pre-pandemic activities, the home cooking and baking…

Within the realm of food preparation appliances, blenders have showcased consistent growth in both sales volume and value throughout 2023, defying expectations following the relaxation of pandemic restrictions. Their steadfast performance can be…

In Mexico, dishwashers have historically been niche products, with a relatively low household penetration rate. Local consumers have traditionally shown little interest in dishwashers, constrained by economics but also often remaining unconvinced by…

Dishwashers in Colombia witnessed a slight decrease in sales volume compared to the previous year, primarily due to a contraction in the country's construction sector, directly impacting the category. The decline is chiefly attributed to a decrease…

Mexico's consumer appliances sector has encountered significant challenges in 2023, though has managed to register positive growth overall in terms of volume sales. Yoelle Rojas, director of the Nuevo León Electrical Appliances Cluster (Clelac),…

Consumer appliances in Colombia encountered moderate growth in 2023, marking the lowest volume growth in the past six years. Major appliances suffered a decline in volume sales, impacted by multiple factors, including reduced purchasing power among…

Towards the end of the review period the supply air treatment products in Mexico was impacted by a lack of semiconductors, which had a particularly big impact on split air conditioners. In the wake of these shortages that challenged supply chains…

Air treatment products in Colombia witnesses robust double-digit growth, primarily attributed to the soaring demand for cooling fans. This surge is driven by hotter weather conditions in 2023 due to the El Niño phenomenon, prompting consumers to seek…

Overall demand for vacuum cleaners is rising in 2023 following the previous year’s substantial declines. Heightened hygiene routines and the hub as a home mean that Chileans continue to pay greater attention to the cleanliness of their homes, and are…

In 2023, vacuum cleaners, as a product area, saw its third consecutive year of growth, marking a reversal from the downward trend observed in the previous decade. Since the onset of the pandemic, there has been an increased emphasis on purchasing…

After experiencing a strong decline in 2022, as a result of the waning impact of government subsidies to support the local economy during the pandemic, which helped drive up sales of small cooking appliances the previous year, category demand in…

As of 2023, the average unit prices of small cooking appliances have remained relatively low. Despite seeing price increases in line with inflation, these appliances have experienced slower price climbs compared to other goods or services. On…

After registering two consecutive years of double-digit volume growth during the pandemic, retail volume and value sales of refrigeration appliances in Chile notably declined in 2022, as local consumers changed their purchasing habits. Without access…

Local consumers have become accustomed to living with inflation rates that rank among the highest in the world. Besides structural and monetary causes, inflation is also influenced by people's beliefs about future price trends. Economists refer to…

Due to the lower price points of personal care appliances and the fact that the purchasing process tends to be much quicker than it is for more expensive consumer appliances, category sales have rebounded from the previous year’s decline.

Despite positive sales in certain categories, imported brands encountered significant challenges in meeting consumer demand. Bureaucratic hurdles related to imports created scenarios where retailers struggled to offer various models from different…

Demand for microwaves was already declining in Chile prior to the pandemic, with this major appliance already present in over half of local households. Historically, there has also been a lack of important innovation to attract consumers. Access to…

Despite its negative performance in the past decade, microwaves continued to be very popular in Argentina in 2023, maintaining a relatively substantial sales volume. The category's enduring appeal is attributed to consumer awareness and the…

After experiencing a strong decrease in 2022 due to the ending of the government’s pandemic-related financial support that drove up sales the previous year and greater mobility outside of the home as restrictions eased, meaning less time spent…

Since the onset of the pandemic in 2020, many individuals chose to relocate to smaller cities or semirural regions in pursuit of achieving a better work-life balance. Concerns about mental health associated with densely populated metropolitan areas…

After record growth in 2021, driven by greater financial liquidity available to Chileans through various government initiatives to support the local economy, demand for home laundry appliances notably declined in 2022. Since many Chileans had already…

Home laundry appliances, along with refrigeration appliances and dishwashers, represent the costliest appliances consumer appliances. These appliances typically have a relatively prolonged average replacement cycle. Especially in the case of…

Despite a marginal drop in sales in 2022, food preparation appliances in Chile remains a highly popular category with local consumers and has returned to growth in 2023. Still spending considerable time at home due to hybrid/remote working measures,…

In 2023, the sales volume of food preparation appliances once again witnessed an increase, marking the fourth consecutive year of positive performance in the product area. All categories, including blenders, food processors, juice extractors, and…

After achieving dynamic volume growth in 2021, driven by greater access to financial liquidity for local consumers, demand for dishwashers notably declined in 2022. Struggling to maintain their international supply chains due to higher container…

The sales volume of dishwashers in Argentina continued its upward trajectory in 2023. However, considering the category's low penetration rate in Argentina, the growth witnessed during this period remained relatively moderate.

Consumer appliances in Chile is witnessing a normalisation of demand in 2023 following several years of fluctuating growth rates. The first two years of the pandemic resulted in a surge in sales for many categories due to prolonged home seclusion.…

Argentina grappled with an economic downturn in 2023, largely triggered by the worst harvest in over a decade due to a historic drought spanning 2022-2023. The agricultural sector, a linchpin of the local economy and accounting for over half of…

Following a strong uptake for air treatment products during the first two years of the pandemic as Chileans spent considerable time at home, retail volume sales started to marginally fall in 2022, with even stronger declines in 2023. This performance…

Sales of split air conditioners in Argentina witness a peak during summer, yet the decision to purchase such appliances is seldom impulsive. Consumers typically accumulate savings or opt for credit options to finance these relatively costly…

Demand for vacuum cleaners continues to rise in 2023, with robotic, stick and steam vacuum cleaners particularly strong performers. Consumer indebtedness has been consistently high in recent years, creating a cautious approach towards spending,…

Demand for small cooking appliances in Brazil continues to notably rise in 2023, with light fryers, rice cookers, hard pod coffee machines and espresso coffee machines particularly strong growth drivers. Among soft growth drivers, the demand relates…

In 2023, demand for refrigeration appliances is improving compared to the previous year’s decline. Stronger performances by freestanding electric wine coolers/chillers and freestanding fridge freezers are highly influencing the growth trajectory of…

While demand for personal care appliances in Brazil rises further, current value sales continue to record dynamic double-digit growth in 2023. Inflationary pressures continue to push up the average unit price although at a slower rate than in 2022.…