Latin America

Despite the challenging economic climate in Colombia, personal care appliances has exhibited continued albeit moderated growth in 2023. Notably, the growth, albeit marginal, is primarily propelled by the rising popularity of body shavers among men.…

Due to the lower price points of personal care appliances and the fact that the purchasing process tends to be much quicker than it is for more expensive consumer appliances, category sales have rebounded from the previous year’s decline.

While demand for personal care appliances in Brazil rises further, current value sales continue to record dynamic double-digit growth in 2023. Inflationary pressures continue to push up the average unit price although at a slower rate than in 2022.…

Despite positive sales in certain categories, imported brands encountered significant challenges in meeting consumer demand. Bureaucratic hurdles related to imports created scenarios where retailers struggled to offer various models from different…

The microwave market in Mexico experienced a decline in retail volume sales for the first time in many years during the COVID-19 pandemic, breaking a trend of steadily rising household penetration driven by the convenience factor. Prior to the…

Once again, the sales volume within the microwave category has experienced a decline compared to the preceding year. A prolonged struggle with innovation challenges has led these products to cede market share to alternatives deemed more functional.…

Demand for microwaves was already declining in Chile prior to the pandemic, with this major appliance already present in over half of local households. Historically, there has also been a lack of important innovation to attract consumers. Access to…

Both retail volume and value sales of microwaves are improving in 2023 compared to the previous year. Holding lower share overall, built-in microwaves is experiencing a more impressive performance, driven by higher average prices and strategies to…

Despite its negative performance in the past decade, microwaves continued to be very popular in Argentina in 2023, maintaining a relatively substantial sales volume. The category's enduring appeal is attributed to consumer awareness and the…

Large cooking appliances in Mexico has continued to sustain solid growth in retail volume terms in 2023, though not eclipsing the peak experienced in 2020. The initial surge in home cooking triggered by COVID-19 has persisted as consumers prepared…

Large cooking appliances faced a notable decline in sales volume, strongly influenced by the contraction within the real estate sector. This downturn in 2023 can be primarily attributed to the reduced construction of new homes, a trend that…

After experiencing a strong decrease in 2022 due to the ending of the government’s pandemic-related financial support that drove up sales the previous year and greater mobility outside of the home as restrictions eased, meaning less time spent…

After a significant decline in demand in 2022, retail volume sales of large cooking appliances are growing in 2023, albeit slowly, benefiting both national and international manufacturers in the country. On the other hand, retail value growth’s…

Since the onset of the pandemic in 2020, many individuals chose to relocate to smaller cities or semirural regions in pursuit of achieving a better work-life balance. Concerns about mental health associated with densely populated metropolitan areas…

Home laundry appliances in Mexico is another category that has continued to post a robust performance due to the sustained trend of hybrid or fully remote working. The resulting consumer behaviour has inclined towards enhancing domestic efficiency,…

The economic landscape in the country has resulted in a noticeable decline in the sales volume of home laundry appliances. Throughout 2023, there has been a significant decrease in the sales of automatic dryers and washing machines. Several factors…

After record growth in 2021, driven by greater financial liquidity available to Chileans through various government initiatives to support the local economy, demand for home laundry appliances notably declined in 2022. Since many Chileans had already…

Retail volume sales of home laundry appliances in Brazil are stabilising in 2023, following several years of decline. Consumer confidence rates are improving as national interest rates have decreased and the impact on appliance prices, as well as…

Home laundry appliances, along with refrigeration appliances and dishwashers, represent the costliest appliances consumer appliances. These appliances typically have a relatively prolonged average replacement cycle. Especially in the case of…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…