Latin America

Read our latest reports on Latin America here, with analyses and ...

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes...

Country Report

Consumer Electronics in Mexico

Jul 2023

In general, consumer electronics continued to be affected by the Coronavirus (COVID-19) crisis in the final year of the review period. There was a level of stabilisation in many categories in 2022 and 2023, especially those that had seen spikes in…

USD 2,750
Country Report

Consumer Electronics in Argentina

Jul 2023

Consumer spending generally remained under pressure in Argentina during 2023. Suppressed commercial activity flowed from an even worse economic performance than what had been expected at the beginning of the year. The main issues include stubbornly…

USD 2,750
Country Report

Computers and Peripherals in Mexico

Jul 2023

Retail volume sales of computers and peripherals are projected to continue to decrease over 2023, after the spike recorded in the wake of the outbreak of the Coronavirus (COVID-19) pandemic in 2020, when consumers were forced to fall back on the home…

USD 990
Country Report

Computers and Peripherals in Argentina

Jul 2023

Computers registered further double-digit volume sales declines in 2023 after very strong performances in the category during 2020 and 2021, followed by falling demand in 2022. The three constituent categories of computers – desktops, laptops and…

USD 990
Country Report

Wearable Electronics in Colombia

Jul 2023

In 2023, wearable electronics is seeing modest growth in retail volume terms, thanks to the resumption of physical activities in gyms and public spaces post-pandemic. Wearables are now regarded as an important training aid and they can also track…

USD 990
Country Report

Wearable Electronics in Chile

Jul 2023

Wearable electronics in Chile is set to continue to see solid retail volume growth and dynamic current value growth in 2023, as consumer awareness and penetration increase. Despite seeing a deceleration of growth in 2022 and 2023 compared with the…

USD 990
Country Report

Wearable Electronics in Brazil

Jul 2023

In Brazil, wearable electronics has exhibited remarkable resilience in terms of volume growth, even amidst a challenging economic environment characterised by high inflation. Despite the rising costs of living and the overall impact on consumers’…

USD 990
Country Report

Portable Players in Colombia

Jul 2023

Wireless speakers is driving growth in portable players in 2023. The key factors behind this are connectivity, portability, and specific functions such as voice assistants. Wireless speakers can synch with multiple smart devices – a must-have in…

USD 990
Country Report

Portable Players in Chile

Jul 2023

Portable players is set to return to growth in both retail volume and current value terms in 2023. This growth will mainly be driven by the largest category, wireless speakers. Despite seeing a decline in 2022, caused by the exceptional growth in…

USD 990
Country Report

Portable Players in Brazil

Jul 2023

Wireless speakers is set to continue its aggressive growth trajectory amongst the Brazilian population in 2023, representing a dynamic shift in the way that people consume and enjoy audio content. With their seamless connectivity and wireless…

USD 990
Country Report

Mobile Phones in Colombia

Jul 2023

Smartphones continues to see a decline volume sales in Columbia in 2023, in tandem with the pressure on consumer purchasing power. The strong devaluation of the Colombian peso against the dollar has made these products more expensive, and this is…

USD 990
Country Report

Mobile Phones in Chile

Jul 2023

Extraordinary growth was experienced by mobile phones during the pandemic, when consumers had access to more money, given the help from the government, and the withdrawal of part of pension funds. In a year of normalisation, 2022 saw a significant…

USD 990
Country Report

Mobile Phones in Brazil

Jul 2023

The global economic crisis and its ripple effects in Brazil led to decreases in both retail volume and current value terms for mobile phones in 2022, and this is set to continue in 2023. As consumers have tightened their belts and prioritised their…

USD 990
Country Report

In-Car Entertainment in Colombia

Jul 2023

In-car entertainment in Colombia is seeing double-digit volume decline in 2023 as these products become ever more obsolete as the technology and functionality of smartphones improves. Most smartphones currently available have a preinstalled…

USD 990
Country Report

In-Car Entertainment in Chile

Jul 2023

The historical decrease in volume sales caused by the advance of technology and the popularisation of smartphones as an entertainment centre is expected to continue to hit in-car entertainment in Chile in 2023. Nevertheless, high inflation is set to…

USD 990
Country Report

In-Car Entertainment in Brazil

Jul 2023

Retail volume sales of in-car entertainment decreased in 2022, and this trend is set to continue in 2023, as other products have been becoming more popular to meet such demand. Meanwhile, retail current value sales increased in 2022, a trend which is…

USD 990
Country Report

Imaging Devices in Colombia

Jul 2023

In 2023, a decline in consumer purchasing power amid rising inflation and the devaluation of the Colombian peso in relation to the dollar is impacting sales of imaging devices, though not to the same extent as other consumer electronics. The biggest…

USD 990
Country Report

Imaging Devices in Chile

Jul 2023

In 2023, the increase in mobility after the pandemic ended is set to help decelerate the retail volume decline that imaging devices had been suffering, as consumers have returned to enjoying life outdoors. Nevertheless, the substitution trend pushed…

USD 990
Country Report

Imaging Devices in Brazil

Jul 2023

The rapid advance of technology has led to a significant decline in the popularity of and demand for imaging devices, as they are gradually being replaced by smartphones. With their ever-improving camera capabilities, smartphones have become the…

USD 990
Country Report

Home Video in Colombia

Jul 2023

Retail volume sales of home video declined in 2023, as local consumers faced significant constraints on household spending in the wake of rising inflation and low economic growth. Additionally, in the 12 months from March 2022 to March 2023, the…

USD 990
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