Latin America

In 2023, carbonates continued to witness retail price increases, although to a lesser extent than in previous years. Commodities such as sugar continued to show volatility in international markets. By April 2023, sugar had reached its highest price…

Carbonates in Mexico observed a significant increase in value sales in 2023. This was driven by price increases as players responded to inflationary pressures, but also by a shift towards smaller formats as consumers resumed out-of-home activities…

The warmer climate of 2023, attributed to El Niño at the year's onset and in the latter half of the year, resulted in a notable surge in soft drinks consumption. This had a significant impact on carbonates, which consumers perceive as one of their…

The past two years of drought in Uruguay have adversely affected the quality of running water, rendering it unsuitable for human consumption due to its 400mg sodium content. This issue was particularly prevalent in Montevideo, Canelones, and San…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Trading down has become more common in concentrates during the review period, with a consumer switch to carbonates prompted by the "Precios Cuidados" government price control programme, which saw several leading brands sold at a discounted price.…

In 2023, volumes sales are expected to register further volume decline. Consumers prefer the convenience of RTD options and also perceive concentrates as being a staid, old fashioned product area, with little innovation. As such, concentrates are…

Concentrates is a category that was historically able to leverage and increase sales during times of crisis, as a cheap substitute for juice. Therefore, the scenario of high inflation Brazilians have faced in 2023 seemed to be an indicator of strong…

As Chilean families see an increase in their incomes and new products emerge in competing categories, concentrates, often regarded as a budget-friendly option, are generally losing popularity. Powder concentrates, the primary format in the category,…

Powder concentrates continue to experience a decline in volume as consumers' increased mobility away from home has reduced at-home consumption occasions. The growing demand for fresh fruit for natural juices is supported by data from the National…

Persistent inflationary pressures in the country have affected the concentrates category, especially powder concentrates that also saw an increase in the cost of raw materials over the review period. Players largely absorbed these higher production…

Concentrates has continued to grow in retail volume and value terms in 2023, with both liquid and powder concentrates seeing healthy gains. Growth has been much stronger in current value terms, however, which is largely due to an inflation-driven…

Powder concentrates saw a very interesting trend emerge in 2023 as a discernible dichotomy developed as the demand bifurcated into two significant product segments: fruit-based concentrates that are tailored to the needs of those who are using the…

Powder concentrates witnessed a slowdown in the years prior to the COVID-19 pandemic. The product was becoming obsolete, with younger generations of consumers put off by the lack of convenience as it needs to be prepared before consumption. In…

After returning to pre-pandemic lifestyles, consumption occasions have witnessed certain changes in Mexico. With increasing numbers of consumers venturing out of their homes, the convenience provided by RTD concentrates has become increasingly…

In 2023, concentrates experienced significant growth due to a notable rise in the country's average temperatures driven by El Niño at the year's onset and later in the year. This heightened heat sensation prompted increased hydration needs and thirst…

Concentrates displayed a modest resurgence in off-trade volume sales following a decline in 2022, primarily propelled by decreased demand for powder concentrates. The tap water crisis, attributed to poor water quality due to high sodium content in…

Energy drinks continues to show a steep increase in volume sales in 2023, being a relatively immature category reflected in a lower per capita consumption than is seen in other Latin American countries. Off-trade volume sales are driven by daily…

Energy drinks continue their upward trajectory in 2023 and are expected to register healthy volume growth, supported by continuing population growth. In addition, frequent product launches, the influx of new brands and also price stability drive…

Energy drinks is set to maintain dynamic off-trade volume growth in 2023. Red Bull and Monster Energy both have ample distribution across Brazil, which is expected to maintain their positions as the two biggest brands in energy drinks in off-trade…