Latin America

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

Uruguay struggled with high inflation in 2022. Consequently, people’s purchasing power fell. Also, the exchange rate of the UYU against the American dollar appreciated by about 10% in 2022. The combination of high inflation and currency appreciation…

The headline story for tobacco in Peru in 2022 was the continued high level of illicit trade, with more than half of volume sales of cigarettes in 2022 believed to be from illicit channels. The problem has become even more acute since 2020. One…

Paraguay’s consumption of tobacco declined once again in 2022 as smoking prevalence continued to fall. The increased awareness of the harmful effects of smoking on health, anti-tobacco policies, such as bans on advertising, the inclusion of health…

Volume sales of cigarettes continued to decline in 2022. Government anti-tobacco initiatives, a decrease in smoking prevalence and growth in illicit trade challenged legal sales. Despite inflation-induced price sensitivity, premium brands remained…

For many years, Mexico was characterised by healthy demographic growth, which led to an increasing number of people of legal smoking age each year and, with it, an increase in the number of smokers, which resulted in positive demand for tobacco…

During 2022 inflation led to a trading down to mid and low priced brands. The market was also hindered by economic insecurity, high levels of poverty, crime and illicit trade, while widespread anti-smoking campaigns and tough legislation negatively…

Tobacco registered positive value growth across all subcategories in 2022. With society shifting back to greater normality after the 2020 COVID-19 restrictions, increased socialising supported a partial recovery in retail value growth. Most…

Volume sales of cigarettes declined in 2022 alongside smoking prevalence. While the market is characterised by imported products such as those of Philip Morris and British American Tobacco, despite a strong reduction in contraband, illegal cigarettes…

Following its effective COVID-19 vaccination plan, Ecuador started 2022 with the pandemic threat greatly reduced. However, there was a slight rebound in cases during the first quarter as the Omicron variant emerged and consequently some mild…

Positive value growth was recorded across tobacco in the Dominican Republic in 2022 despite volume sales of cigarettes falling over the course of the year. Demand for cigars increased significantly due to the full reopening of the local hospitality…

Although socialising and post-pandemic celebrations improved in 2022, severe pressures on discretionary incomes and negative press surrounding the hazards of smoking limited overall tobacco consumption. Price has become a buzzword in 2022 with Costa…

During the review period, retail volume sales of cigarettes declined significantly due to the overall reduction in smoking prevalence, with a two-point decrease in the prevalence rate from 2017 to 2022. This shift can be attributed to increasing…

In a year marked by 30-year-high inflation rates, the tobacco industry showed resilience in 2022, as most categories managed to see growth, despite a slowdown of the Chilean economy and a strong increase in contraband, which continued to hit…

In 2022, cigarettes remained the primary tobacco category in Brazil. The volume growth of cigarettes in 2022, although slower than in 2019, was indicative of the dynamics surrounding illicit trade rather than an increasing preference for tobacco…

Bolivia claims to have the lowest inflation rate in the world and it has managed to achieve this by continuing to have a fixed exchange rate against the dollar. Besides the fixed exchange rate, Bolivia’s subsidies for key products have also helped…

Argentina faced an uncertain macroeconomic scenario, with political dysfunction and economic instability, and one of the highest inflation rates in the world. However, following Comisión Económica para América Latina y el Caribe (Cepal: United…

Until recent years, much of the supply of e-vapour products in Bolivia was through small business operators who imported small batches both legally and illegally and sold them in specialised independent stores or through social networks. However, in…

Since the main consumers of e-vapour products are young, they have limited purchasing power and as a result, they are attracted to the more affordable single-use e-vapour products. As a result, there has been a significant increase in single-use…