Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Latvia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Oral care has become an important part of daily personal care routines in Latvia over the review period. Growing dentist bills and the fashionable trend for healthy teeth and fresh breath has driven sales of oral care products in 2023. Oral…
The premium segment represents a relatively small proportion of beauty and personal care in Latvia. Nonetheless, in value terms, premium products are growing at almost twice the pace of mass products. Consumer preferences for premium products is well…
In 2023, skin care in Latvia witnessed slower growth compared to 2022 rates but still made good progress. Skin care is one of the few categories where consumers are willing to pay extra for higher quality products or a reputable brand. Still, the…
Sun care was one of the strongest performing categories in 2023, with the hot summer added momentum to volume sales in Latvia. In spite of high inflation, caused by an energy crisis stemming from the war in nearby Ukraine, volume sales of sun care…