Latvia

Analgesics continues to witness strong current value growth in 2023 as consumers return to normal lifestyles and are exposed to regular seasonal common colds and viruses. A high proportion of analgesics are used to tackle everyday colds and flu…

Consumer health in Latvia continues to recover from the pandemic in 2023, with major categories seeing demand patterns rebalance as lifestyles shift back normality. Economic uncertainty is prevailing with inflation remaining high in 2023, a trend…

Cough, cold and allergy (hay fever) remedies in Latvia is registering moderate growth in 2023 as the category begins to stabilise post-pandemic. Retail value sales rebounded strongly 2022 after two years of decline, with lifestyles shifting back to…

Although dermatologicals continues to enjoy steady growth in 2023, current value sales have slowed down compared to the double-digit rates seen at the height of the COVID-19 pandemic. Whilst spending more time at home, Latvian consumers became…

Dietary supplements registered another strong performance in 2023, with double-digit growth in current value terms. Consumers have adopted healthier habits since the pandemic, and are keen to invest more in their health and immunity. Dietary…