Latvia

The number of households is set to slightly decrease, while the average household size will remain unchanged in Latvia over 2023-2028. Single person households will remain the dominant household type and the fastest household expenditure growth is…

The report examines the economic landscape of Latvia and provides information on major monetary indicators, foreign trade and government finance. The economy contracted in real terms in 2023, dragged down by exports, private consumption, government…

Sun care was one of the strongest performing categories in 2023, with the hot summer added momentum to volume sales in Latvia. In spite of high inflation, caused by an energy crisis stemming from the war in nearby Ukraine, volume sales of sun care…

In 2023, skin care in Latvia witnessed slower growth compared to 2022 rates but still made good progress. Skin care is one of the few categories where consumers are willing to pay extra for higher quality products or a reputable brand. Still, the…

The premium segment represents a relatively small proportion of beauty and personal care in Latvia. Nonetheless, in value terms, premium products are growing at almost twice the pace of mass products. Consumer preferences for premium products is well…