Lavazza SpA, Luigi in Hot Drinks

February 2023

This global company profile examines Lavazza and assesses how it has responded to the challenging operating environment in 2022 through a strategy focused on premiumisation and experience, among other factors. It looks at the performance in key markets, places Lavazza in the global context with other major brands and looks at areas for future growth.

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This report comes in PPT.


Euromonitor International's report on Lavazza SpA, Luigi delivers a detailed strategic analysis of the company's business, examining its performance in the Hot Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Lavazza SpA, Luigi, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lavazza SpA, Luigi.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Lavazza SpA, Luigi provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Lavazza’s global footprint
Company overview
Growth decomposition
Challenges aplenty for Lavazza in 2022 (1)
Challenges aplenty for Lavazza in 2022 (2)
Lavazza strategy key themes
Lavazza works hard to convey premium image
Customer experience increasingly relevant
Recent company strategy responds to shifts prompted by COVID-19 pandemic
Channel diversification increasingly relevant
Work surrounding sustainability continues
Exposure to growth
Projected rankings
Expansion outside of Western Europe, such as in the US
Opportunity for growth in China
R elative performance
Competitor overlap
Key categories and markets
Key brands
Coffee sales by region
Top countries by category
Executive summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Hot Drinks

This is the aggregation of Coffee, Tea, and Other Hot Drinks.

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