Lavazza, Spa Luigi in Hot Drinks

Company Profile

About This Report

May 2017

Following a string of high-profile acquisitions, Lavazza has become the world’s third largest coffee company. The last few years have seen the company enter new categories and ramp up investment in countries such as Australia and the US in order to diversify itself away from its traditional focus on Western Europe. This report breaks down Lavazza’s global operations, analyses its positioning in key markets, and makes recommendations for the future.

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Lavazza, Spa Luigi in Hot Drinks

Euromonitor International's report on Lavazza SpA, Luigi delivers a detailed strategic analysis of the company's business, examining its performance in the Coffee market and the global economy.

Company and market share data provide a detailed look at the financial position of Lavazza SpA, Luigi, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lavazza SpA, Luigi.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Lavazza SpA, Luigi provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Coffee research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the report


Strategic Evaluation

Key company facts
Corporate structure
Financial performance
Lavazza has global presence, but Western Europe is its core
Italy is the most significant market, but no longer as central
Standard ground losing share to instant and pods
A number of pod machines are sold for different occasions
SWOT: Lavazza SpA, Luigi

Competitive positioning

Lavazza is now one of the world’s largest hot drinks companies
Lavazza brands tend to be mid-range to premium
Pods tend to follow the same general pattern
Marketing aims at creating a refined image
Carte Noire represents a massive investment for the brand
Weakness in pods is a major threat in years ahead
Jolie makes a quiet debut on the A Modo Mio line
iTierra! and the growing importance of sustainability
Conclusions: Challenges in the years ahead

Geographic breakdown

A growing market presence in the European Economic Area
Italy remains core of Lavazza’s operations
France is now the most important market outside Italy
Purchasing Merrild moved Lavazza to number one in Denmark
Germany: Struggling for share in Europe’s largest market
Reasserting control in Australia
Shift in focus in the US

Geographic Breakdown

Russian growth is aligned with Lavazza’s category presence
Merrild makes Lavazza into a major player in the Baltics
Israeli pods and Iranian ground power Mideast growth
Challenges by geography

Future Outlook

Growing espresso machine sales may present an opportunity
The Middle East is an option for non-European growth
The future of Lavazza