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Company Profile

Lavazza, Spa Luigi in Hot Drinks

37 pages, May 2017

US$570

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New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Following a string of high-profile acquisitions, Lavazza has become the world’s third largest coffee company. The last few years have seen the company enter new categories and ramp up investment in countries such as Australia and the US in order to diversify itself away from its traditional focus on Western Europe. This report breaks down Lavazza’s global operations, analyses its positioning in key markets, and makes recommendations for the future.

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Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Lavazza SpA, Luigi delivers a detailed strategic analysis of the company's business, examining its performance in the Hot Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Lavazza SpA, Luigi, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Lavazza SpA, Luigi.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Lavazza SpA, Luigi provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the report

Scope

Strategic Evaluation

Key company facts

Corporate structure

Financial performance

Lavazza has global presence, but Western Europe is its core

Italy is the most significant market, but no longer as central

Standard ground losing share to instant and pods

A number of pod machines are sold for different occasions

SWOT: Lavazza SpA, Luigi

Competitive positioning

Lavazza is now one of the world’s largest hot drinks companies

Lavazza brands tend to be mid-range to premium

Pods tend to follow the same general pattern

Marketing aims at creating a refined image

Carte Noire represents a massive investment for the brand

Weakness in pods is a major threat in years ahead

Jolie makes a quiet debut on the A Modo Mio line

iTierra! and the growing importance of sustainability

Conclusions: Challenges in the years ahead

Geographic breakdown

A growing market presence in the European Economic Area

Italy remains core of Lavazza’s operations

France is now the most important market outside Italy

Purchasing Merrild moved Lavazza to number one in Denmark

Germany: Struggling for share in Europe’s largest market

Reasserting control in Australia

Shift in focus in the US

Geographic Breakdown

Russian growth is aligned with Lavazza’s category presence

Merrild makes Lavazza into a major player in the Baltics

Israeli pods and Iranian ground power Mideast growth

Challenges by geography

Future Outlook

Growing espresso machine sales may present an opportunity

The Middle East is an option for non-European growth

The future of Lavazza

Why buy this report?

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Megatrends

Company Profile

Lavazza, Spa Luigi in Hot Drinks

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

This report examines:

Want to find out more about this report?

Table of Contents

Scope of the report

Scope

Strategic Evaluation

Key company facts

Corporate structure

Financial performance

Lavazza has global presence, but Western Europe is its core

Italy is the most significant market, but no longer as central

Standard ground losing share to instant and pods

A number of pod machines are sold for different occasions

SWOT: Lavazza SpA, Luigi

Competitive positioning

Lavazza is now one of the world’s largest hot drinks companies

Lavazza brands tend to be mid-range to premium

Pods tend to follow the same general pattern

Marketing aims at creating a refined image

Carte Noire represents a massive investment for the brand

Weakness in pods is a major threat in years ahead

Jolie makes a quiet debut on the A Modo Mio line

iTierra! and the growing importance of sustainability

Conclusions: Challenges in the years ahead

Geographic breakdown

A growing market presence in the European Economic Area

Italy remains core of Lavazza’s operations

France is now the most important market outside Italy

Purchasing Merrild moved Lavazza to number one in Denmark

Germany: Struggling for share in Europe’s largest market

Reasserting control in Australia

Shift in focus in the US

Geographic Breakdown

Russian growth is aligned with Lavazza’s category presence

Merrild makes Lavazza into a major player in the Baltics

Israeli pods and Iranian ground power Mideast growth

Challenges by geography

Future Outlook

Growing espresso machine sales may present an opportunity

The Middle East is an option for non-European growth

The future of Lavazza

Why buy this report?

Want to find out more about this report?

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