Lithuania

Price inflation has softened in 2023, providing a welcome relief for consumers. Air care registered double-digit current value growth and steady volume growth reflecting the significance of this product area. Spray/aerosols is the main category in…

Alcoholic drinks saw steady growth in total volume terms in 2022. After the turmoil seen during the pandemic, sales began to stabilise in 2022 as COVID-19 fears subsided and restrictions were eased and consumers began to return to their old…

Analgesics is failing to record a strong performance in Lithuania in 2023; following the pandemic years, sales are stagnating, reflecting the saturated market and consumer base. In addition, a growing scepticism and concern about the overreliance on…

Throughout 2023, away-from-home adult incontinence in Lithuania maintained a stable trajectory, despite encountering challenges in competing with the robust sales observed in the prescription (Rx) sector. Hospitals, serving as pivotal entities within…

Baby and child-specific products in Lithuania recorded positive retail value growth in 2023, with positive retail volume growth in most areas, particularly sun care and hair care. The category has a very concrete consumer base, and when it comes to…

During 2023, baby food Lithuania registered moderate positive sales growth in retail volume terms, while value sales increased strongly as a result of inflation and subsequent unit price increases. The main reason for the positive developments in the…

Bread consumption continues to decline in Lithuania in 2023 due to the growing health and wellness trend and consumers reducing their carbohydrate intake. The health and wellness trend has been gathering pace in Lithuania in recent years and has even…

In 2023, sales in bath and shower in Lithuania showcased strong results, with double-digit retail value growth.

In 2023, beauty and personal care in Lithuania saw positive retail value growth, driven by price inflation and a heightened demand for products following a return to socialising post-COVID-19. While inflation was present, price increases were lower…

2022 was a very good year for beer in Lithuania with sales seeing strong growth through both the off-trade and on-trade in volume terms. Life in Lithuania largely returned to relative normality in 2022 after the country’s pandemic restrictions were…

Bleach is a mature category with limited activity in Lithuania. It faces strong competition from colour safe laundry bleach and various surface cleaning options, which are widely available at different price points and constantly innovating. Bleach…

Bottled water is generally seen as a more “premium” niche in Lithuania, due to the high quality of the tap water in the country. This means that consumers do not typically add bottled water to their shopping lists as a necessity and, in this sense,…

The main consumers of breakfast cereal in Lithuania remain children; however, RTE cereals do not have a good reputation among parents in the country and they are not perceived as a healthy option for breakfast due to their high sugar content. Brand…

This report assesses the business environment in Lithuania, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Butter recorded positive retail volume growth in Lithuania during 2023 after retail volume sales in the category fell over the course of 2022 in the face of high average unit price growth. However, falling unit prices in 2023 did mean negative value…

Carbonates continues to face challenges, due to the majority of drinks in the category deemed to be unhealthy due to their high sugar content. Added to which, the current economic conditions mean consumers are prioritising essentials over…

Cheese recorded stagnant retail volume growth in Lithuania during 2023, although value growth was still exceptional in current terms as the impact of high inflation boosted unit prices and value sales significantly, albeit at a slower pace than…

In 2023, chocolate confectionery is witnessing muted growth in retail volume terms, with the economy slowing down and entering a technical recession in the first half of the year. Inflation remains high, but the economy is stable and hence consumer…

Sales of cider/perry declined in 2022 after a brief revival in fortunes in 2021. Cider/perry has struggled to establish as significant demand as in other markets with it having a bad reputation for its high sugar content. With consumers becoming…

Retail volume sales of cigarettes continued declining in 2022 and at a faster rate than during the previous year. Consumers are already aware of the threat posed by smoking, but the pandemic created a more immediate threat which served as further…