Lithuania

The number of households is set to slightly decrease, while the average household size will remain unchanged in Lithuania over 2023-2028. Single person households will remain the dominant household type but the fastest household expenditure growth is…

The report examines the economic landscape of Lithuania and provides information on major monetary indicators, foreign trade and government finance. The economy contracted in real terms in 2023, dragged down by exports, private consumption.…

In 2023, sun care saw double-digit retail value growth and positive retail volume growth in Lithuania. The weather during the year was warm for longer, leading people to spend more time outside. This partnered with rising knowledge and concern…

In 2023, skin care in Lithuanian recorded standout retail value growth, while retail volume growth was positive in all areas, bar mass skin care sets/kits. While mass skin care offerings continued to record the strongest sales, there was a visible…

In 2023, premium beauty and personal care sales recorded very strong double-digit retail value growth, with purchasing power improving compared to the previous year. In the ongoing pandemic aftermath, many consumers were keen to treat themselves to…