Lithuania

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Colour Cosmetics in Lithuania

Apr 2024

In 2023, colour cosmetics drove strong double-digit retail value growth, driven by rising price points. Retail volume growth was positive in areas such as eye make-up, BB/CC creams and lip gloss, with sales driven by a return to pre-pandemic routines…

USD 1,195
Country Report

Retail Tissue in Lithuania

Mar 2024

As Lithuania emerged from the pandemic in 2023, retail tissue underwent a period of adjustment, navigating the new normal. Amidst this transition, certain products like toilet paper, regarded as household staples, remained relatively stable,…

USD 1,195
Country Report

Air Care in Lithuania

Feb 2024

Price inflation has softened in 2023, providing a welcome relief for consumers. Air care registered double-digit current value growth and steady volume growth reflecting the significance of this product area. Spray/aerosols is the main category in…

USD 1,195
Country Report

Toilet Care in Lithuania

Feb 2024

Toilet care posted strong retail volume and current value growth in 2023, aided by strong promotional activity from key players, including Bref from Henkel AG & Co KGaA. Since the COVID-19 pandemic, daily hygiene standards have risen with more…

USD 1,195
Country Report

Home Insecticides in Lithuania

Feb 2024

Home insecticides witnessed a strong rebound in sales following a catastrophic season in 2022. Since home insecticides are mainly a seasonal, functional product, the main driver of volume sales each year is the size of the insect population. In 2023,…

USD 1,195
Country Report

Dishwashing in Lithuania

Feb 2024

Dishwashing continues to enjoy a solid performance in Lithuania, mainly due to strong growth in automatic dishwashing where volume sales increased sharply in 2023. Dishwasher penetration has increased steadily over the review period fuelling demand…

USD 1,195
Country Report

RTD Coffee in Lithuania

Jan 2024

Whilst RTD coffee sees positive off-trade volume growth, the category is mostly uninteresting for consumers in Lithuania, with overall volumes sold remaining minimal. RTD coffee faces direct and strong competition from hot brewed coffee and energy…

USD 1,195
Country Report

Energy Drinks in Lithuania

Jan 2024

Energy drinks is the other robustly performing category, along with sports drinks. Whilst energy drinks took a hit during the pandemic lockdowns, off-trade volume growth has followed a most positive trajectory over the review period and this…

USD 1,195
Country Report

Tea in Lithuania

Jan 2024

Lithuania has a solid coffee-drinking culture, and its popularity far outweighs tea drinking. Traditionally, tea was normally consumed as an addition to the daily intake of hot drinks. However, its popularity waned across the review period as the…

USD 1,195
Country Report

Hot Drinks in Lithuania

Jan 2024

In 2023, while retail value growth was positive in hot drinks, boosted by high price points, retail volume declined for the third consecutive year. Economic uncertainty continued to shape purchasing decisions, with consumers readjusting their budgets…

USD 2,450
Country Report

Deodorants in Lithuania

Apr 2024

In 2023, sales of deodorants rose following the full lifting of COVID-19 restrictions in Lithuania. As such, an increase in social and professional interactions drove motivation for consumers to maintain a fresh and clean scent.  While deodorant…

USD 1,195
Country Report

Juice in Lithuania

Jan 2024

Juice sales continue to decline in Lithuania, due to such products losing their perceived “healthy” image due to high sugar content, along with high prices placing downwards pressure on demand. Traditionally, juice had been perceived as a “healthier”…

USD 1,195
Country Report

Bottled Water in Lithuania

Jan 2024

Bottled water is generally seen as a more “premium” niche in Lithuania, due to the high quality of the tap water in the country. This means that consumers do not typically add bottled water to their shopping lists as a necessity and, in this sense,…

USD 1,195
Country Report

Sun Care in Lithuania

Apr 2024

In 2023, sun care saw double-digit retail value growth and positive retail volume growth in Lithuania. The weather during the year was warm for longer, leading people to spend more time outside. This partnered with rising knowledge and concern…

USD 1,195
Country Report

Fragrances in Lithuania

Apr 2024

In 2023, sales demonstrated another outstanding year in Lithuania with strong double-digit retail value growth and strong retail volume growth in all areas, bar men's mass fragrances and mass fragrance sets/kits.

USD 1,195
Country Report

Surface Care in Lithuania

Feb 2024

Surface care continues to benefit from the stronger attention to hygiene and cleaning habits that emerged during the COVID-19 pandemic. Consumers are seeking greater convenience with spray formats gaining popularity over other cleaners. Current value…

USD 1,195
Country Report

Home Care in Lithuania

Feb 2024

Following the soaring prices seen in home care during 2022, unit price growth has stabilised in 2023 and current value sales are slowing. Nevertheless, Lithuanians still face financial challenges in 2023, such as rising interest rates, which is…

USD 2,750
Country Report

Sports Drinks in Lithuania

Jan 2024

Sports drinks is seeing robust off-trade volume growth, bucking the general trends which are suppressing sales in soft drinks as a whole. Sales in sports drinks are supported by consumers returning to gymnasiums and other sporting activities in the…

USD 1,195
Country Report

Skin Care in Lithuania

Apr 2024

In 2023, skin care in Lithuanian recorded standout retail value growth, while retail volume growth was positive in all areas, bar mass skin care sets/kits. While mass skin care offerings continued to record the strongest sales, there was a visible…

USD 1,195
Country Report

Menstrual Care in Lithuania

Mar 2024

In 2023, menstrual care in Lithuania demonstrated resilience, maintaining a stable performance despite challenges. Retail volumes remained consistent, reflecting the essential nature of sanitary protection products and their steady demand throughout…

USD 1,195
Country Report

Polishes in Lithuania

Feb 2024

Polishes continue to see retail volume sales stagnate in 2023, as this category draws very limited consumer attention in Lithuania. In the main, locals prefer to use basic household products to clean the house. Since the COVID-19 pandemic, consumers…

USD 1,195
Country Report

Soft Drinks in Lithuania

Jan 2024

Sales in soft drinks remain in a decline in Lithuania in 2023, albeit showing a less steep slump in off-trade volume terms than seen in 2022. This is attributed to ongoing economic challenges, starting with the era of the pandemic, following into the…

USD 2,450
Country Report

Hair Care in Lithuania

Apr 2024

In 2023, hair care in Lithuania recorded double-digit retail value sales, with retail volume growth led by hair loss treatments. As global supply chains continued to face challenges in the first quarter of 2023, price increases were put in place.…

USD 1,195
Country Report

Depilatories in Lithuania

Apr 2024

Depilatories in 2023 showcased positive retail value growth in Lithuania, with volume growth rising in all areas.

USD 1,195
Country Report

Laundry Care in Lithuania

Feb 2024

After the huge price shocks in 2022, unit price growth in laundry care softened to single digits as inflation fell in Lithuania. Concerns regarding inflation also abated in 2023, yet consumers were still conscious when shopping for laundry care and…

USD 1,195
Country Report

Bleach in Lithuania

Feb 2024

Bleach is a mature category with limited activity in Lithuania. It faces strong competition from colour safe laundry bleach and various surface cleaning options, which are widely available at different price points and constantly innovating. Bleach…

USD 1,195
Country Report

Carbonates in Lithuania

Jan 2024

Carbonates continues to face challenges, due to the majority of drinks in the category deemed to be unhealthy due to their high sugar content. Added to which, the current economic conditions mean consumers are prioritising essentials over…

USD 1,195
Country Report

Oral Care in Lithuania

Apr 2024

In 2023, oral care in Lithuania recorded double-digit retail value growth, driven by rising price points. Due to ongoing inflation, manufacturers and distributors extended price growth through 2022-2023. As such, retail volume care struggled in…

USD 1,195
Country Report

Concentrates in Lithuania

Jan 2024

Concentrates is an uninteresting category in Lithuania, with low interest and few developments. One key reason for this is the unhealthy image of concentrates, due to the high sugar content in such products.

USD 1,195
Country Report

Wipes in Lithuania

Mar 2024

The sales performance of wipes in Lithuania faced multifaceted challenges throughout 2023. Despite being a staple household item, the product area encountered hurdles stemming from factors such as a restricted and, in some instances, diminishing…

USD 1,195
Country Report

RTD Tea in Lithuania

Jan 2024

RTD tea remains in a slump in 2023, despite seeing some upticks to the category’s performance in earlier years due to the novelty value. Overall, however, RTD tea is not a traditional or popular beverage in Lithuania, carries no clear benefit…

USD 1,195
Country Report

Coffee in Lithuania

Jan 2024

Retail volume sales of coffee in Lithuania declined in 2023 for the third consecutive year. While the landscape is saturated, economic uncertainty hindered volume sales, as rising price sensitivity and ongoing inflation reduced disposable incomes. In…

USD 1,195
Country Report

Retail Adult Incontinence in Lithuania

Mar 2024

The landscape of retail adult incontinence in Lithuania witnessed significant shifts in 2023, largely influenced by changes in prescription (Rx) pricing and consumer preferences for lighter incontinence options. Retail sales of adult incontinence…

USD 1,195
Country Report

Men's Grooming in Lithuania

Apr 2024

In 2023, men's grooming recorded double-digit retail value growth and positive retail volume growth in all areas, excluding premium skin care and men's mass fragrances. A high level of retail volume growth was noted in men's premium fragrances, with…

USD 1,195
Country Report

Nappies/Diapers/Pants in Lithuania

Mar 2024

In 2023, the nappies/diapers/pants category experienced a decline, mirroring the overall negative trend in demography. With the category reliant on a specific consumer base, the contraction in population size directly influenced the downturn in…

USD 1,195
Country Report

Tissue and Hygiene in Lithuania

Mar 2024

In the year 2023, tissue and hygiene products sales in Lithuania experienced a gradual return to normalcy as the effects of the pandemic began to subside. However, despite this transition, the product area faced persistent challenges stemming from…

USD 2,750
Country Report

Bath and Shower in Lithuania

Apr 2024

In 2023, sales in bath and shower in Lithuania showcased strong results, with double-digit retail value growth.

USD 1,195
Country Report

Other Hot Drinks in Lithuania

Jan 2024

Other hot drinks registered positive retail volume growth in 2023, unlike tea and coffee. After a small decline in 2020, demand for other hot drinks has recovered, with positive volume growth recorded from 2021. Children returning to school has…

USD 1,195
Country Report

Premium Beauty and Personal Care in Lithuania

Apr 2024

In 2023, premium beauty and personal care sales recorded very strong double-digit retail value growth, with purchasing power improving compared to the previous year. In the ongoing pandemic aftermath, many consumers were keen to treat themselves to…

USD 1,195
Country Report

Edible Oils in Lithuania

Nov 2023

Conditions markedly improve for the consumer in terms of edible oils in 2023. In 2022, the war in Ukraine caused edible oil prices to skyrocket in Lithuania, due to Ukraine being one of the main suppliers of sunflower oil globally. In 2023, the…

USD 1,195
Country Report

Wound Care in Lithuania

Oct 2023

With COVID-19 restrictions lifted, sales of wound care in Lithuania heightened as consumers were back to previous active lifestyles. This is especially true for children, boosting sales of basic products for small injuries and cuts. Compeed branded…

USD 1,195
Country Report

Sports Nutrition in Lithuania

Oct 2023

Sports nutrition is gaining ground in 2023, with sales benefiting from lifting all COVID-19 restrictions, seeing consumers returning to an increasingly active lifestyle. In addition, interest in health and sports is continuing to increase and find…

USD 1,195
Country Report

Analgesics in Lithuania

Oct 2023

Analgesics is failing to record a strong performance in Lithuania in 2023; following the pandemic years, sales are stagnating, reflecting the saturated market and consumer base. In addition, a growing scepticism and concern about the overreliance on…

USD 1,195
Country Report

Staple Foods in Lithuania

Nov 2023

Staple foods in Lithuania has been less impacted by the economic uncertainty than other packaged food categories in 2023. The price inflation of 2022 due to the rising cost of logistics, raw materials and packaging, slowed significantly in 2023,…

USD 2,450
Country Report

Cheese in Lithuania

Sep 2023

Cheese recorded stagnant retail volume growth in Lithuania during 2023, although value growth was still exceptional in current terms as the impact of high inflation boosted unit prices and value sales significantly, albeit at a slower pace than…

USD 1,195
Country Report

Beer in Lithuania

Jul 2023

2022 was a very good year for beer in Lithuania with sales seeing strong growth through both the off-trade and on-trade in volume terms. Life in Lithuania largely returned to relative normality in 2022 after the country’s pandemic restrictions were…

USD 1,195
Country Report

Chocolate Confectionery in Lithuania

Jul 2023

In 2023, chocolate confectionery is witnessing muted growth in retail volume terms, with the economy slowing down and entering a technical recession in the first half of the year. Inflation remains high, but the economy is stable and hence consumer…

USD 1,195
Country Report

Grocery Retailers in Lithuania

Mar 2023

The war in Ukraine has had a profound impact on grocery retailers in Lithuania during 2022. As a result of the conflict, grocery prices have increased significantly, and the consumer base has grown due to refugees from Ukraine. This has led to an…

USD 990
Country Report

Rx/Reimbursement Adult Incontinence in Lithuania

Mar 2024

RX/reimbursement adult incontinence in Lithuania experienced significant growth in 2023, largely driven by state support and legislative changes. The decrease in prices for Rx products by 20-30% from July 1, 2023, provided a substantial boost to…

USD 1,195
Country Report

Breakfast Cereals in Lithuania

Nov 2023

The main consumers of breakfast cereal in Lithuania remain children; however, RTE cereals do not have a good reputation among parents in the country and they are not perceived as a healthy option for breakfast due to their high sugar content. Brand…

USD 1,195
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