Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…
Lodging was continuing its gradual recovery in Western Europe in 2022. While value growth was dynamic in this year, as in 2021, sales are still some way short of their pre-pandemic levels, given the size of the losses seen in 2020 due to the various…
In 2023, Turkey continues to see the opening of new hotels, in line with accelerating tourism flows in the country. The luxury format is expected to register the highest number of new hotel outlets, due to investments from both existing and new…
In 2023, the growth of hotels is being driven by a diverse range of segments. Mid-market hotels and unrated hotels have experienced a surge in demand as consumers seek more affordable accommodation options amid the cost-of-living crisis. Mid-market…
The rebound in the number of outlets alongside improving inbound tourism flows are expected to boost lodging’s performance over 2023. There is set to be a further increase in the number of outlets across lodging over 2023, supported by newly-built…
Lodging has continued to show total value growth in 2023. The COVID-19 crisis and related travel restrictions had a significant impact on the tourism industry worldwide, including Switzerland. As travel restrictions have been eased and international…
Sweden's lodging (destination) category experienced a significant boom in 2022, as domestic and inbound travel surged following the lifting of COVID-19 restrictions. Overnight stays and expenditure on lodgings has surpassed pre-pandemic levels,…
2023 marks the return of inbound travellers to Spain, thus boosting hotel occupancy rates. Indeed, Spain is seeing a return to pre-pandemic levels of tourism, with good weather over the Easter and May bank holidays also benefitting domestic tourism.…
Boosted by inflation, inbound tourism recovery, a strong domestic market and the rise of average daily rates, lodging saw value sales surpass pre-pandemic levels in 2022, with the positive trend maintained in 2023 with both value sales and bed nights…
Travel in Norway has seen a notable resurgence with the return of inbound tourists, marking a positive shift in the country's tourism landscape. Growth has been seen through short-term rental accommodations, which have transformed the way travellers…