Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…
Lodging was continuing its gradual recovery in Western Europe in 2022. While value growth was dynamic in this year, as in 2021, sales are still some way short of their pre-pandemic levels, given the size of the losses seen in 2020 due to the various…
Lodging fared better in 2022 than had been expected and continues to perform well in 2023. 2020 and 2021 were a disaster for the hotel industry, with occupancy rates of 38% and 48% respectively, according to INSEE – French official statistics. The…
Lodging (destination) continues to recover well from the COVID-19 slump in Belgium. By the end of 2023, all types of lodging are expected to exceed their 2019 pre-pandemic retail current value sales. In addition, the number of room nights in hotels…
As domestic travel continued to perform strongly in Denmark and inbound travel boomed after lifting COVID-19 restrictions, 2022 saw a rise in lodging in Denmark. This led to records in overnight stays and value spent on lodging, with the latter being…
Finland was one of the countries that imposed few restrictions on lodging during the COVID-19 pandemic. For example, outlets were not forced to close nor were they restricted to only hosting certain types of guests. However, there were…
Retail value sales of lodging (destination) continued to post strong retail value growth in Greece, driven by luxury and upscale hotels, which have already recovered to pre-pandemic levels. Alongside the growth of luxury and upscale hotels, there has…
The available lodging for tourists has declined in 2023 as compared to 2019. The reduction in capacity is a direct result from the government’s reliance on tourist accommodation to house those seeking refuge, followed by new legislation impacting…
Hotels have seen a strong recovery in 2023 although the recovery has been at different speeds between the different categories, with the recovery certainly being driven by an increase in average daily rates (ADR). The exception to this is hotel…
2023 marks the return of inbound travellers to Spain, thus boosting hotel occupancy rates. Indeed, Spain is seeing a return to pre-pandemic levels of tourism, with good weather over the Easter and May bank holidays also benefitting domestic tourism.…