L’Oréal Groupe in Beauty and Personal Care

August 2022

As the global leader in beauty and personal care, L’Oréal grew in 2021 owing to its diversified portfolio of brands and high growth within its skin care segment, particularly its Active Cosmetics division. Future growth will be driven by China and the US where consumer focus on skin health and efficacy will benefit the premium and derma category. Moving forward, continued investments in sustainability and the digital space will be necessary to reap the benefits of future growth.

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This report comes in PPT.


Euromonitor International's report on L'Oréal Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of L'Oréal Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of L'Oréal Groupe.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of L'Oréal Groupe provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
L’Oréal’s global footprint
L’Oréal relies on stronger performing US and China
L’Oréal’s sales are mainly driven by market momentum
Consumer perceptions of top L’Oréal Groupe brands
L’Oréal’s future growth to come mainly from China and the US
L’Oréal to retain its leading position
L’Oréal gains market share in 2021 as colour cosmetics and fragrances rebound
Estée Lauder remains L’Oréal’s biggest competitor
L’Oréal maintains the leadership globally in skin care, colour cosmetics and hair care
L’Oréal Paris maintains its leading position in L’Oréal’s core markets
L’Oréal’s digital capabilities in China allow the company to maintain its leading position
L’Oréal’s dermocosmetics brands strongly contribute to its strong performance in skin care
China to offer L’Oréal the best skin care opportunities
L’Oréal offers ingredients focus with newly acquired brand Youth to the People
Facial make-up sees increasing cannibalisation from tinted skin care products
As consumers focus on eye make-up, L’Oréal gains from its strong presence in the segment
L’Oréal to gain from China and the US where colour cosmetics shows a strong rebound
L’Oréal taps into multifunctional products in answer to consumers’ pricing sensitivity
L’Oréal ramps up presence on TikTok to reach Generation Z consumers
Limited growth in L’Oréal’s largest region of Western Europe
Mostly present in colourants, L’Oréal is expanding in salon professional hair care
L’Oréal faces increasing competition from indie brands in its core markets
L’Oréal answers the rise in consumers’ eco/ethical consciousness with new hair care launches
L’Oréal launches Elsève Hidra Hialur ô nico range to answer hair care skinification trend
L’Oréal focuses on sustainability in terms of packaging and ingredients for its fragrances
L’Oréal supports the evolution of its men’s grooming offer as masculinity is being redefined
L’Oréal leads value sales and innovation in sun care
Executive summary
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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