lululemon athletica inc Apparel and Footwear

June 2017

lululemon athletica inc, originating in functional yoga wear for women, has seen spectacular growth as it established a near cult-like following in North America. In 2016, lululemon continued to leverage its expertise in fabrics and drive innovation in performance apparel. With a lofty goal of USD4 billion in sales by 2020 lululemon will need to expand globally, broaden its running and men’s products offers, and continue to adapt its retail strategy all without alienating its original consumers.

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Overview:

Euromonitor International's report on lululemon athletica inc delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of lululemon athletica inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of lululemon athletica inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of lululemon athletica inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Key company facts
Financial analysis 2016
First quarter 2017
SWOT: lululemon athletica inc
Strategic objectives and challenges

Competitive Positioning

As lululemon pioneers athleisure, growth takes off
Quick rise sees lululemon just outside top 10
Still small on a global scale

Market Assessment

Geographic expansion offers significant growth potential…
…as does further category expansion

Geographic and Category Opportunities

US dominates global sports apparel forecast
Yoga around the world
Sportswear dominates North American forecast
China vital in global expansion
Expansion opportunities in Chinese cities
India: A clash of values?
Other opportunities in Asia Pacific
Sportswear remains bright spot in Western Europe
Menswear and yoga
Menswear key to growth in North America
The continued relevance of athleisure
Apparel and footwear in the digital age
China leads online developments

Brand Strategy

Duo-brand strategy rooted in yoga
A leader in performance apparel
Living a yoga lifestyle

Operations

Limited number of suppliers and manufacturers ensure quality

Recommendations

Innovation, expansion and community building
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