lululemon athletica inc, originating in functional yoga wear for women, has seen spectacular growth as it established a near cult-like following in North America. In 2016, lululemon continued to leverage its expertise in fabrics and drive innovation in performance apparel. With a lofty goal of USD4 billion in sales by 2020 lululemon will need to expand globally, broaden its running and men’s products offers, and continue to adapt its retail strategy all without alienating its original consumers.
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Euromonitor International's report on lululemon athletica inc delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of lululemon athletica inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of lululemon athletica inc.
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