Lululemon Athletica Inc in Apparel and Footwear

April 2023

lululemon outperformed the overall sportswear industry over the historic period, rising four positions in the ranking to #8 in 2022. In 2022, it launched its first women's line, signalling the company's intention to expand its portfolio, and opened its 18th market, Spain, continuing its efforts to quadruple its international business relative to 2021. Sustainability is a top priority for lululemon, with initiatives like developing eco-friendly materials, launching a resale program, and support

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This report comes in PPT.


Euromonitor International's report on lululemon athletica inc delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of lululemon athletica inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of lululemon athletica inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of lululemon athletica inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
lululemon athletica inc’s global footprint
lululemon athletica inc continues to increase its presence outside of North America
Strong performance allows lululemon to gain shares over the historic period
Overview of lululemon athletica inc: product and brand coverage
China to become a stronger contributor for future growth
lululemon competes in the growing sports footwear category
Competition gets tougher in sportswear as the category’s performance attracts new entrants
lululemon athletica inc gets closer to its largest competitors
lululemon athletica inc strengthens its position in its main category, sports apparel
lululemon’s pathway to the Top 10 of the sportswear industry
lululemon gains positions in core markets at a rapid pace
Power of Three X2, lululemon’s strategic plan for the next five years
Womenswear posts the majority of sales, as menswear continues to gain ground
Case study: Blissfeel running shoe, lululemon’s first venture into sports footwear
Innovation and category expansion aligns with consumers’ core lifestyles
lululemon aims to grow both its in-store and digital channels
A community of loyal consumers (guests) support lululemon’s strong performance
From product to service: MIRROR turns into lululemon Studio
lululemon’s community engage both in-store and online
lululemon continues to expand its international presence
China set to become lululemon’s second largest market
lululemon can tap into wellness trends to identify new market opportunities
Be Human, Be Well, and Be Planet – lululemon’s pillars for its sustainability agenda
From materials to circularity, lululemon commits to its sustainable goals
Case study: lululemon launches resale program Like New
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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