In 2018, luxury leather goods continued to perform well in Germany. The category benefited from growing interest in travel and unique experiences, which in turn boosted demand for bags and luggage, especially in the luxury segment as consumers increasingly sought high quality items.
In 2018, growth in luxury leather goods was also supported by increasing fashion awareness among German consumers, which affected all categories. In this context, luxury fashion houses are in a particularly strong position as they not only benefit from strong brand images but increasingly from being led by world-renowned creative directors and designers.
In luxury leather goods, store-based retailers continued to be the most relevant distribution channel in Germany in 2018. The leading international players place a greater emphasis on flagship stores which are offering an extraordinary and increasingly digital shopping experience so as to attract both local consumers and international tourists.
In 2017, Rimowa remained the leading player in luxury leather goods in Germany. The company is benefiting in particular from increasing travel among German consumers as well as their growing focus on high quality products.
Following Rimowa in terms of value sales in 2017 was Louis Vuitton. Given its focus on luxury leather goods compared to other categories, the company posted a stronger performance than many of its competitors.
Renowned international luxury brands continued to account for the majority of value sales in luxury leather goods in 2018, while also driving the category’s growth. Among the leading brands, Gucci, Louis Vuitton, Ralph Lauren and Giorgio Armani saw particularly strong gains.
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