Executive Summary

Feb 2019
PROSPECTS
Luxury leather goods set to remain on a growth path

In 2018, luxury leather goods continued to perform well in Germany. The category benefited from growing interest in travel and unique experiences, which in turn boosted demand for bags and luggage, especially in the luxury segment as consumers increasingly sought high quality items.

Germans’ increasing focus on fashion supports luxury brands

In 2018, growth in luxury leather goods was also supported by increasing fashion awareness among German consumers, which affected all categories. In this context, luxury fashion houses are in a particularly strong position as they not only benefit from strong brand images but increasingly from being led by world-renowned creative directors and designers.

Internet retailing rapidly growing in significance

In luxury leather goods, store-based retailers continued to be the most relevant distribution channel in Germany in 2018. The leading international players place a greater emphasis on flagship stores which are offering an extraordinary and increasingly digital shopping experience so as to attract both local consumers and international tourists.

COMPETITIVE LANDSCAPE
Rimowa remains the leading player in luxury leather goods

In 2017, Rimowa remained the leading player in luxury leather goods in Germany. The company is benefiting in particular from increasing travel among German consumers as well as their growing focus on high quality products.

Louis Vuitton enjoys growing sales thanks to a focus on changing demands

Following Rimowa in terms of value sales in 2017 was Louis Vuitton. Given its focus on luxury leather goods compared to other categories, the company posted a stronger performance than many of its competitors.

International brands remain dominant

Renowned international luxury brands continued to account for the majority of value sales in luxury leather goods in 2018, while also driving the category’s growth. Among the leading brands, Gucci, Louis Vuitton, Ralph Lauren and Giorgio Armani saw particularly strong gains.

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Luxury Leather Goods in Germany

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Leather Goods industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Leather Goods industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Leather Goods in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Luxury Leather Goods in Germany?
  • What are the major brands in Germany?
  • How dynamic is the growth of Luxury Leather Goods internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Luxury Leather Goods in Germany - Category analysis

HEADLINES

PROSPECTS

Luxury leather goods set to remain on a growth path
Germans’ increasing focus on fashion supports luxury brands
Internet retailing rapidly growing in significance

COMPETITIVE LANDSCAPE

Rimowa remains the leading player in luxury leather goods
Louis Vuitton enjoys growing sales thanks to a focus on changing demands
International brands remain dominant

CATEGORY DATA

Table 1 Sales of Luxury Leather Goods: Value 2013-2018
Table 2 Sales of Luxury Leather Goods: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
Table 5 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Leather Goods: Value 2018-2023
Table 7 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Luxury Goods in Germany - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to perform well
Market increasingly being transformed by younger generations
Level of fragmentation varies significantly between categories
Store-based channels facing growing competition from internet retailing
Luxury goods set to record further growth over the forecast period

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources