Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Volume sales in sports drinks are being suppressed by unit price hikes for a second consecutive year. Whilst the post-pandemic landscape supports sales of sports drinks in theory, the inflationary environment is creating challenges. Within this…
Sales of soft drinks in Malaysia are generally benefitting from the rebound of tourism and foodservice in the post-pandemic landscape. For example, fountain sales are accelerating for carbonates and RTD tea, supported by the growth of hotels in the…
Fountain sales and on-trade volume growth are supported in RTD tea, in part due to the expansion of hotels in Malaysia, such as the Hyatt Place Kuala Lumpur, INNSiDE by Meliá Kuala Lumpur, and Courtyard by Marriott Melaka. It has become the norm for…
RTD coffee is seeing fairly stable, albeit low, volume sales in both on-trade and off-trade terms. This is supported by the popularity of coffee in the country overall, with reports in mid-to-late 2023 citing Malaysia as ranked third in Asia Pacific…
Off-trade volume sales are lower than those in on-trade channels in juice, albeit still remaining positive. Consumers with large families (at least four persons per household) tend to prefer liquid concentrates over juice, seeing such as offering…
Sales in energy drinks are only seeing modest off-trade growth, as the category has a fairly limited consumer audience and faces competition from other soft drinks. On the positive side, the revival of domestic and international travel helps to…
Off-trade volume sales in concentrates are relatively stable, thanks to the baseline demand for liquid concentrates in households in Malaysia. Indeed, liquid concentrates are especially in demand with large families, as they are perceived to offer…
On-trade volume and fountain sales in carbonates are being supported by developments in foodservice and hospitality channels. For example, as seen with the growth of hotels in the country, such as the Hyatt Place Kuala Lumpur, INNSiDE by Meliá Kuala…
Whilst volume sales are lower in off-trade channels compared to on-trade, bottled water is achieving positive growth. However, potential sales are suppressed by unit prices hikes, which are affecting soft drinks as a whole. Ultimately, this led to a…
Asian speciality drinks is seeing flat off-trade volume growth, due to the category’s performance in relation to unit price hikes. As Asian speciality drinks can be easily replaced by other categories, such as RTD tea, coconut and other plant waters,…