Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Inflationary pressure increased commodity prices and the cost of living in Malaysia in 2022 and led many smokers to trade down to more affordable cigarettes, cigars and cigarillos or shift to cheaper options altogether, such as fine cut tobacco, as…
Heated tobacco products saw very strong, if slower, retail current growth and positive retail volume growth in 2022. The competitive price of heated tobacco when compared with cigarettes afforded the category good growth potential. In addition, wider…
Having experienced a drop in retail volume and current value sales in 2020, in the wake of the Coronavirus (COVID-19) pandemic, cigars and cigarillos saw a return to growth in 2021. The rebound in retail volume and current value growth continued in…
Overall, economy and premium cigarettes gained retail volume share at the expense of mid-priced brands in 2022. The main reason for this trend was derived from high inflation, which drove high living costs and informed expenditure on cigarettes. Many…