Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Malaysia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Demand for sunglasses in Malaysian remains strong in 2024, with more consumers willing to invest in purchasing new products. This is partly thanks to the resurgence of international travel and increasingly active lifestyles. The revival of…
Current value growth in spectacles in Malaysia is being driven by premiumisation trends in 2024. Malaysians are typically brand conscious and show a strong appetite for luxury and premium spectacle frames. The trend is supported by the growing number…
Eyewear in Malaysia in 2024 is seeing continued growth overall in both volume and current value terms. Sales are supported by the fuller resurgence of international travel and return to active outdoor lifestyles. Retailers are leveraging this trend…
Contact lenses in Malaysia is seeing a continued consumer shift from frequent replacement lenses to daily disposable lenses in 2024. This is being driven by changing lifestyles and evolving demand. In the immediate aftermath of the pandemic, local…
In 2023, Malaysia’s GDP growth slowed to 4.0%, amid a challenging global economic environment, geopolitical conflicts, and tight monetary policies. However, Malaysia’s GDP per capita remained above the Asia Pacific average over the year. The…
Overall, video games saw current value growth in Malaysia in 2023. Sony’s PS4 and PS5 contributed to significant volume sales in static consoles in 2023, with sales supported by PS5 stock availability and also the availability of the newer version,…
Overall, traditional toys and games saw current value growth in Malaysia in 2023. IP was a key driver of demand in action figures, dolls and accessories, and construction in 2023, with several movies, including The Super Mario Bros Movie, Guardian of…
The toys and games market witnessed current value growth in Malaysia in 2023. Construction and action figures were the two largest categories in traditional toys and games, with action figures proving to be a key growth driver during the year. IP…
Sun care turned in a positive performance in Malaysia in 2023, with strong sales seen in volume and current value terms, driving mainly by growth in sun protection which was boosted by the boom in inbound tourism. Mass sun protection products from…
Anti-agers continued to thrive in Malaysia in 2023, driving overall growth and development for skin care and leading growth within the category in both volume and current value terms. Anti-agers benefits from regular and frequent new and innovative…
Premium beauty and personal care continued to flourish in Malaysia in 2023, with the fuller return to in-person and the increase in inbound tourism helping to fuel growth. Premium skin care was one of the top performers as sales rose rapidly, thanks…
Oral care in Malaysia continued to see growth and development in 2023. Value growth was in part driven by the preventive health trend and in part by premiumisation. Malaysians continued to maintain basic personal hygiene routines, supporting further…
Men’s grooming in Malaysia registered strong growth in current value terms in 2023, with volume sales also on the up. This was driven in large part the greater attention men are paying to their appearance and overall wellbeing, particularly in the…
Mass skin care in Malaysia posted strong growth in 2023, with current value sales rising at a robust rate. Development and innovation were often centred around breakthrough ingredients claimed to provide superior efficacy, such as glutathione,…
The Malaysian hair care market continued to benefit from the post-pandemic return to previous patterns and habits in 2023. The COVID-19 pandemic and the resulting lockdowns and home seclusion promoted a change in the hair care routines of many…
Fragrances in Malaysia saw rapid and robust volume and current value growth in 2023. During the pandemic years many players within premium fragrances focused on their existing product lines, with the lack of demand discouraging investment in new…
Depilatories remained a highly consolidated category in Malaysia in 2023. Reckitt Benckiser continued to dominate hair removers/bleaches with its brand Veet, with the brand still gaining value share, while Procter & Gamble maintained its dominant…
Deodorant sprays posted the most dynamic growth within deodorants in Malaysia in 2023, rising fastest in both volume and current value terms as the format gained greater appeal among local consumers. Many brands of deodorant sprays have been…
Colour cosmetics turned in a positive performance in Malaysia in 2023, with volume and current value sales rising robustly. Premium colour cosmetics enjoyed strong growth thanks to the fuller return of shoppers to store-based outlets, which has…
Beauty and personal care in Malaysia continued to rise in 2023, still benefiting from 2022’s lifted restrictions reopened borders. The continued return of tourism and resumption of in-person work and study, as well as increased socialising, had a…
Post-pandemic, hand sanitisers continued to see slowed growth within bath and shower in Malaysia in 2023, with a particularly sharp drop in demand from commercial players. Many consumers have turned to liquid soap as its products are generally more…
Baby and child-specific products in Malaysia saw growth in 2023 propelled by the accelerating trend towards natural and clean products, as parents sought to avoid ingredients perceived to be potentially harmful to children’s health. Examples of…
Pet products is set to maintain solid current value growth in Malaysia in 2024, with growth across all categories. However, cat litter is expected to see by far the strongest increase. The cat population continued to rise in 2023, and this trend is…
Pet care saw solid retail current value growth in Malaysia in 2023, with this trend set to continue in 2024. Improved GDP growth, a subsiding inflation rate, and stable disposable incomes have helped to sustain growth for pet food and pet products in…
After several years of minor growth, overall other pet food is set to see static retail volume sales in Malaysia in 2024, along with insignificant current value growth. The category dragging down overall sales growth has been (and is expected to…
In 2024, dog food in Malaysia is set to maintain the same trend seen in 2022 and 2023, with slow retail volume growth, and stronger current value growth. One of the factors driving growth in the last few years has been consistent low growth in the…
Cat food is set to see solid retail volume and current value growth in Malaysia in 2024, with higher growth rates than those seen in 2023, but not as high as in the years prior. The rising cat population is one major factor in the continued strong…
The trend of label-free packaging in PET bottles is gaining momentum, particularly supported by top brands like Spritzer in bottled water. Spritzer launched label-free, 100% recyclable bottles for its silica-rich Natural Mineral Water, marking a…
In 2023, Starbucks launched its instant coffee mixes, such as the Starbucks VIA Spring Blend, featuring small portions packaged in flexible paper pouches and flexible paper sachets of 12 sticks in a multipack. This move towards smaller portions and…
Hygiene awareness was supporting sales in wipes in Malaysia in 2023. Notably, we see a healthy performance in personal wipes and intimate wipes, with the latter being attributed to greater numbers of women in the workforce (including in senior…
Tissue and hygiene in Malaysia was being affected by inflationary pressures in 2023, notably so with regards to food inflation impacting consumers’ spending power. This is even noted in staples such as rice, placing extra pressure on consumers’…
We note a trend towards premiumisation in retail tissue in 2023 in Malaysia. This is evidenced by Vinda Deluxe (Vinda Malaysia Sdn Bhd) continuing to grow its share. This player uses strong marketing and promotional campaigns across online platforms,…
The ageing population in Malaysia acted as a key driver of growth in retail adult incontinence in 2023. We also note that Rx/reimbursement adult incontinence is not relevant in the country, which further supports growth in a retail sense.
Sales in nappies/diapers/pants in Malaysia were driven by the performance of disposable pants in 2023. Such products are seen as the most convenient option, as they are easy to change and suitable for active babies and small children. Notably, the…
Standard towels maintained their popularity in menstrual care in Malaysia in 2023, thanks to their affordable prices and good protection. Despite the rise in demand for added-value options in tissue and hygiene (eg eco-friendly products, etc.),…
The rebound of tourism and foodservice continued to boost growth in away-from-home tissue and hygiene in 2023. Indeed, the post-pandemic landscape means borders have reopened, travel and tourism have resumed, and foodservice and hospitality…
The number of vending machines increased in Malaysia in 2023, with several offering health supplements and others dispensing skin care products. There are even machines offering products as diverse as cacti and NFTs, suggesting that the novelty…
Like hypermarkets, the supermarkets channel struggled for growth during the pandemic as consumers adjusted their shopping behaviour. Due to the restrictions in place and the fear of contagion, alongside a shift to home working arrangements, many…
One of the most important pandemic-related impacts on small local grocers was the huge shift towards working from home. This deprived many operators of an extremely important consumer base of busy, urban professionals looking for a quick and easy…
Following reopened borders and lifted restrictions in 2022, Malaysia's retail sector witnessed a surge in consumer revenge spending throughout the year. However, starting from the second quarter of 2023, the trend showed signs of decline as consumer…
Celebrating its first year in the Malaysian market, TikTok Shop has become the fastest-growing emerging e-commerce player in Southeast Asia, operating as an online marketplace within the TikTok video-sharing platform. The player attributes its…
Hypermarkets was one of the retail channels hit hardest by the pandemic as demand for large-format modern grocery retailers plummeted. Quarantine lockdowns and restrictions on movement, combined with widespread fears of contagion, discouraged…
Mr DIY continued to expand aggressively in Malaysia in 2023, cementing its lead in a highly fragmented competitive landscape. The success of Mr DIY mainly lies in its ability to provide a large variety of good-value products under one roof, thereby…
Guardian continued to lead health and beauty specialists overall in 2023, as well as health and personal care stores, with Watsons as its closest competitor at number two in both cases. These players are key contributors to the segment’s growth in…
In line with global trends, department stores in Malaysia are losing appeal due to growing interest in fast-fashion retailers such as H&M, Zara, Uniqlo, and Padini which offer the latest fashions at relatively affordable prices. Small boutique stores…
The leading chained players in discounters have been eyeing potential expansion opportunities in the wake of the COVID-19 pandemic, as the improved situation has made it easier for them to justify greater investment in outlet growth. Players have…
Direct selling in Malaysia showed resilience during the pandemic, particularly in the case of companies specialising in health and wellness products. Seeking ways to stay healthy, local consumers increasingly turned to health supplements and…
Social distancing measures remained in effect in Malaysia in 2021, with consumers forced to avoid spending time outside of the home wherever possible, and huge numbers of white-collar professionals, office workers and service industry personnel were…
The pandemic lockdowns negatively affected some store-based appliances and electronics specialists. Nonetheless, with the lifting of restrictions and the reopening of international borders, sales benefited from the pent-up demand accumulated during…
Reopened borders in 2022 and relaxed movement restrictions resulted in sharp rises in foot traffic in malls, boosted by locals and the return of international tourism. Festivities such as Hari Raya Aidilfitri and the widespread use of promotions…