Mars Inc in Pet Care

January 2022

COVID-19 has benefited Mars’ pet care sales globally, thanks to rising pet ownership. Mars global share is, however, challenged by strong competition from premium brands. In response, the company is focusing on emerging markets, while investing in new recipes and sustainable packaging.

USD 570
Request More Information


Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.


Euromonitor International's report on Mars Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Care market and the global economy. Company and market share data provide a detailed look at the financial position of Mars Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mars Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Mars Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Pet Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Mars’ global footprint
Mars’ pet care sales benefited from the pandemic outbreak
Mars loses share due to rising demand for premium offerings
Emerging markets are set to contribute massively to Mars’ growth
Top 10 pet care companies are projected to maintain their leadership
Mars is losing share due to strong competition from premium brands
Nestlé remains Mars’ key competitor
Key categories and markets
Mars leads the global dog and cat food market
Key brands
Mars invests in Whiskas rebranding, starting in Russia
Emerging markets show great growth potential for Mars’ sales
Mars is increasing its global share in the economy pet food segment
Mars invests in India through marketing campaigns and e-commerce
Mars launches dog and cat foods with alternative proteins
Mars shifts to recyclable packaging for multipacks
Executive summary
Projected company s ales: FAQs
Projected company s ales: FAQs

Pet Care

This is the aggregation of pet food and pet products.

See All of Our Definitions

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!