Mars Inc in Pet Care

July 2023

Mars, global leader in pet care, is well positioned to serve value- and quality-conscious consumers with its economy and premium brands. While the US is the largest market for Mars, emerging markets offer growth opportunities in the future due increasing pet populations. The company’s focus on becoming carbon neutral is well underway and Royal Canin is pioneering the way forward as the first brand in its pet food range to be certified as carbon neutral.

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This report comes in PPT.


Euromonitor International's report on Mars Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Care market and the global economy. Company and market share data provide a detailed look at the financial position of Mars Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mars Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Mars Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Pet Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Mars’s global footprint
Company overview
Growth decomposition
Being online remains important in the US, world’s biggest Pet food market
Exposure to growth
Projected rankings
R elative performance
Competitor overlap
Key categories and markets
Key brands
Pet food sales by region
Top countries by category
Commitment towards sustainability a key goal for Mars globally
Drive towards circularity in Pet food packaging to reduce waste
“Royal Beginnings” - how Royal Canin increases brand awareness through virtual experience
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Pet Care

This is the aggregation of pet food and pet products.

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