A global leader in chocolate confectionery, gum and pet food, Mars operates a large portfolio of world-renowned brands with long history and loyal consumer base. Despite its worldwide presence, over 90% of the company’s sales are generated in ...
Following its purchase of Procter & Gamble’s pet care brands (outside Europe) in 2014, Mars has overtaken Nestlé to assume leadership of the global pet care market. This profile analyses Mars’s broad portfolio of brands, its ongoing strength in ...
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