Mexico

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Tobacco in Mexico was defined by a series of moves within the legislative framework that have forced manufacturers, retailers and consumers to react. At the beginning of 2023, faced with a government-led ban on the display of cigarettes at points of…

Heated tobacco products are still relatively new to the market with Philip Morris behind the arrival and expansion of the category in Mexico. Heated tobacco products are attracting interest due to the reduced harm claims compared to conventional…

In January 2023 a display ban on tobacco products and the expansion of smoke-free spaces came into force with this having a significant an impact on sales of cigars, cigarillos, and smoking tobacco in Mexico. The law includes all tobacco-derived…

Faced with legislative pressure to raise prices and with the growth of the illicit market in Mexico, category leaders such as British American Tobacco opted to expand their portfolios through the addition of lower-priced products to their brand…

After the demand spike seen in sweet spreads and its associated packaging in 2020 due to home seclusion during the pandemic, as it gave rise to increasing snacking and meal occasions in the home, sales declined in 2021 as the category normalised.…

Concerns around eye health in the post-pandemic era has increased, and hand in hand with this concern, there is a growing awareness of the effects of the sun’s UV rays on visual health. In response, demand for sunglasses saw significant growth in…

Economic pressures have continued to impact demand for spectacles in 2024 with many Mexican families seeking to prioritise essentials while searching for more affordable eyewear solutions. Subsequently, brands and retailers are placing a greater…

Pickled products are the biggest source of demand for packaging unit volumes in sauces, dips and condiments in Mexico. Pickled products also continued to record healthy growth in their packaging unit volumes in 2023. Metal food cans are the dominant…

Packaging unit volume sales in processed meat and seafood in Mexico recorded healthy growth in 2023, following two years of more modest performances. After demand spiked in 2020 due to the pandemic, with consumers stocking up on products with long…

After the very strong growth spike as a result of home seclusion and the ideal nature of these products for stockpiling at home when the pandemic hit in 2020, packaging unit volume sales were stagnating in 2021. However, processed fruit and…

Plant-based dairy in Mexico is mainly represented by plant-based milk products such as oat milk or coconut milk. Demand for alternatives to cow’s milk is being driven by two major trends – health concerns and environmental awareness. Plant-based milk…

The pandemic in Mexico has resulted in a sustained interest in home cooking, which has lasted even after COVID-19-related restrictions were removed. With the resumption of busy lives, time-strapped consumers looking to make meals at home were opting…

The Mexican homewares market continued to see current value growth in 2023, driven by two primary factors. Firstly, as work-from-home and hybrid work models persisted in the year, consumers maintained an interest in home cooking and refreshed their…

Mexico’s home improvement market saw substantial current value growth in 2023 as consumers retained an interest in undertaking home renovation tasks. The growing housing and construction markets as well as record low unemployment and real wage growth…

Mexico’s home furnishings market witnessed marginal current value growth in 2023, fuelled by high inflation as well as resilient consumer demand in the category. In spite of significant inflationary pressures, the economic growth witnessed by the…

A growing economy and favourable macroeconomic factors, such as low unemployment and a growing housing market, drove value sales growth in Mexico’s home and garden market in 2023. While growth was marginal in home furnishings, it was more robust in…

Gardening saw significant current value growth in Mexico in 2023. Consumer interest in gardening remained robust during the year, with virtually all gardening categories reporting value growth, driven, in part, by inflation. While growth was more…

Mexico continued to see elevated inflation inn 2023, albeit the country still recorded steady GDP growth. Projections for 2024 suggest lower inflation of around 4%, with GDP growth of between 2-3%. With slower economic growth predicted for 2024, this…

Rigid plastic is the main packaging format used for dairy products in Mexico, accounting for more than half of the unit volumes used in this category. Rigid plastic has also been gaining unit volume share in recent years, including 2023. Rigid…