Middle East

In 2023, Kuwait's beauty and personal care sector is flourishing amidst global economic unpredictability, upheld by the nation's stable low inflation rate. With robust demand driven by population growth and economic expansion, opportunities abound…

All players in beauty and personal care in Iraq faced challenges in 2023 as financial instability, limitations on foreign exchange and the revaluation of the dinar fuelled price inflation. This supports informality in the market despite the shift…

All players in beauty and personal care in Lebanon continued to face huge challenges during 2023 as the Israel-Hamas war piled further pressure on demand at a time when many consumers have already curbed their spending on non-essential items. Thus,…

There is limited demand for sun care in Saudi Arabia, with sun protection accounting for the bulk of retail volume sales. While the local climate is very hot and the sun is strong – the Tropic of Cancer passes through the middle of the Kingdom –…

Skin care continued its revival in 2023 having seen declining volume sales during the early years of the review period. With the pandemic over the local population increased with foreign workers returning to the Kingdom in search of employment…