Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In 2022, there was a huge rise in demand, which the FIFA World Cup generated in the country. With over three million football fans visiting in November and December, all alcoholic drinks benefited from a sudden surge in consumption. Qatar is a…
Sales rose across alcoholic drinks in 2022 as demand rebounded during the post-pandemic era. However, the economic crisis continues to suppress demand and local players, especially wineries, are looking to export markets to generate revenues in…
Alcoholic drinks in Israel in 2022 is characterised by large price increases. While prices in the local territory rise due to the increasing costs of living and inflation, locals are also increasingly interested in premium products, which causes…
Iraq’s alcoholic drinks industry remains underdeveloped and in a rather chaotic state due to a complex matrix of supply-side challenges including rampant smuggling, widespread corruption, infrastructure issues and the routine counterfeiting of…
RTDs maintained total volume growth in 2022, with sales recovering to the pre-pandemic level in this year. Sales are projected to increase further as life in Hong Kong gradually returns to normal. On-trade volume sales increased in 2022, with outlets…
The global economic situation in 2022 saw many investors flock to the United Arab Emirates, so that they could protect their businesses from volatile markets and rising inflation. Dubai’s investors now have better access to fine wine trading. For…
A greater focus on sustainability in the United Arab Emirates has reached alcoholic drinks. Consumer demand for sustainable spirits in particular, has been met by a new launch of award-winning and sustainable tequila brand Mijenta. Mijenta’s…
Spirit-based RTDs continued to drive category sales in the United Arab Emirates at the end of the review period. These mainly consist of rum-based drinks with 4% ABV mixed with fruit flavours, such as strawberry, orange, pineapple, grapefruit,…
As cider is historically an alternative to beer in the United Arab Emirates, the FIFA World Cup held in Qatar boosted demand for this alcoholic drink in addition to beer sales in late 2022, despite inflation hitting the local market. Since Budweiser…
Total volume sales of beer in the United Arab Emirates continued to record double-digit growth in 2022, as consumers resumed socialising after restrictions were further eased. The strong volume growth recorded by beer was additionally fuelled by the…