Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In 2022, there was a huge rise in demand, which the FIFA World Cup generated in the country. With over three million football fans visiting in November and December, all alcoholic drinks benefited from a sudden surge in consumption. Qatar is a…
Sales rose across alcoholic drinks in 2022 as demand rebounded during the post-pandemic era. However, the economic crisis continues to suppress demand and local players, especially wineries, are looking to export markets to generate revenues in…
Alcoholic drinks in Israel in 2022 is characterised by large price increases. While prices in the local territory rise due to the increasing costs of living and inflation, locals are also increasingly interested in premium products, which causes…
Iraq’s alcoholic drinks industry remains underdeveloped and in a rather chaotic state due to a complex matrix of supply-side challenges including rampant smuggling, widespread corruption, infrastructure issues and the routine counterfeiting of…
RTDs maintained total volume growth in 2022, with sales recovering to the pre-pandemic level in this year. Sales are projected to increase further as life in Hong Kong gradually returns to normal. On-trade volume sales increased in 2022, with outlets…