Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

Country Report

Alcoholic Drinks in the United Arab Emirates

Jun 2023

Alcoholic drinks in the United Arab Emirates continued to demonstrate healthy growth in 2022 following a notable rebound the previous year. The United Arab Emirates is known for well-established luxury lifestyles enjoyed by much of the population,…

USD 2,450
Country Report

Beer in the United Arab Emirates

Jun 2023

Total volume sales of beer in the United Arab Emirates continued to record double-digit growth in 2022, as consumers resumed socialising after restrictions were further eased. The strong volume growth recorded by beer was additionally fuelled by the…

USD 1,195
Country Report

Cider/Perry in the United Arab Emirates

Jun 2023

As cider is historically an alternative to beer in the United Arab Emirates, the FIFA World Cup held in Qatar boosted demand for this alcoholic drink in addition to beer sales in late 2022, despite inflation hitting the local market. Since Budweiser…

USD 1,195
Country Report

Rtds in the United Arab Emirates

Jun 2023

Spirit-based RTDs continued to drive category sales in the United Arab Emirates at the end of the review period. These mainly consist of rum-based drinks with 4% ABV mixed with fruit flavours, such as strawberry, orange, pineapple, grapefruit,…

USD 1,195
Country Report

Spirits in the United Arab Emirates

Jun 2023

A greater focus on sustainability in the United Arab Emirates has reached alcoholic drinks. Consumer demand for sustainable spirits in particular, has been met by a new launch of award-winning and sustainable tequila brand Mijenta. Mijenta’s…

USD 1,195
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