Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In 2022, there was a huge rise in demand, which the FIFA World Cup generated in the country. With over three million football fans visiting in November and December, all alcoholic drinks benefited from a sudden surge in consumption. Qatar is a…
Heineken NV (GBO), which is represented by Tempo Beer Industries Ltd in Israel, was one of the players forced to increase its prices in 2022, starting in Q1 and with the announcement of further price hikes later in the year. The reason for this was…
There is a lack of innovation in cider/perry, thus suppressing potential growth in the category. For example, we are not seeing the same styles of numbers of product developments to stimulate consumer demand. Added to which, the consumer base of…
The cocktail trend which is helping to support spirits is also supporting RTDs. A strong trend seen during the pandemic era was that for at-home cocktail making. Many locals started buying the ingredients to make cocktails and would invite friends…
Spirits is also seeing some cross-category trends. Namely, the event of the COVID-19 pandemic accelerated at-home alcohol consumption, pushing forward premium products during the era of the lockdowns. Indeed, the periods of home quarantine encouraged…