Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Spirits is also seeing some cross-category trends. Namely, the event of the COVID-19 pandemic accelerated at-home alcohol consumption, pushing forward premium products during the era of the lockdowns. Indeed, the periods of home quarantine encouraged…
A greater focus on sustainability in the United Arab Emirates has reached alcoholic drinks. Consumer demand for sustainable spirits in particular, has been met by a new launch of award-winning and sustainable tequila brand Mijenta. Mijenta’s…
The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…
As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…
To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…