Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Demand for air treatment products in the United Arab Emirates, in particular air conditioners, continues to grow strongly in 2023, driven by several factors. The region's hot weather is a significant catalyst, prompting a higher demand for cooling…
Demand for consumer appliances in the United Arab Emirates continues to gain momentum in 2023, shaped by a variety of key trends. Innovation remains paramount for players as they strive to meet evolving consumer preferences. Despite inflationary…
In the United Arab Emirates, many local consumers now value the energy-saving capabilities of dishwashers more than their average initial cost of AED2,762 (as of mid-2023). Their primary concern is the dishwasher's electricity and water consumption…
Despite economic variables, such as inflation and fluctuations in the housing market, demand for food preparation appliances remains resilient. While these factors can influence consumer spending, innovative product offerings and changing consumer…
One of Western Europe's leading home laundry appliance brands, Beko, has introduced an eco-friendly line to promote sustainable living to consumers. Aligned with the brand’s sustainability mission, the range claims to offer reliability, high…