Middle East

Sales of handheld vacuum cleaners are currently on the rise in the United Arab Emirates, driven by the introduction of new and improved products. While cylinder vacuum cleaners still dominate demand with their well-established cleaning power,…

Robotic vacuum cleaners are starting to gain relevance in Saudi Arabia, seeing growing volume sales following a sluggish and/or negative performance over the review period. This is attributed to ongoing economic developments in the Kingdom, with…

Although the average unit price of vacuum cleaners increased in 2022 and 2023 driven by the introduction of new, more sophisticated models, there was also an increase in competition that led to the availability of less expensive middle range options.…

The increasing demand for multifunctional appliances in the United Arab Emirates is being driven by several key factors. Notably, the rising interest in health-conscious cooking, combined with the need to optimise limited kitchen space, is propelling…

Health and wellness trends, as enhanced by both the era of the pandemic and the government’s healthy living promotions as part of the Saudi Vision 2030, have inspired consumers to adopt healthy eating habits. In turn, this has encouraged interest in…

Despite the much lower average unit price of such products and their popularity in Israeli cuisine, slow cookers are seeing demand wane as consumers shift towards multi-cookers, which offer a slow cooking function together with functions such as air…

Demand for refrigeration appliances in the United Arab Emirates continues to recover in 2023, driven by ongoing efforts in product innovation, continuous development of new products, and the integration of valuable enhancements. Factors such as the…

Saudi Arabia boasts one of the largest home appliances markets in the Middle East region, owing to consumers’ enhanced lifestyles and strong purchasing power, thanks to thanks to increasing job security, more women and youth in the workforce, and the…

Prices increased by 10-15% for most brands in late 2022. In anticipation of this, in the first and second quarters of 2022, distributors placed large orders ahead of the price increases. At the same time, consumer demand slumped, which meant a…

Personal care appliances in the United Arab Emirates is evolving in line with shifts in consumer spending habits, with a notable uptick in demand for innovative personal care devices such as smart hair stylers, facial cleansing devices, and electric…