Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Microwaves have evolved from appliances of dubious reputation which simply eat food, to versatile products which offer a variety of options. Indeed, modern microwaves can bake, grill, heat and defrost, thereby combining baking and microwaving tasks…
Sales of large cooking appliances are supported by overall demand due to population growth in the Kingdom. As seen in other essential consumer appliance categories (eg refrigeration appliances), large cooking appliances benefit from the various…
Hygiene is a key trend seen in home laundry appliances since the era of the pandemic, in line with many health and wellness trends, whereby consumers have been paying more attention to their health and the cleanliness of their surroundings. As such,…
In a cross-category trend, ongoing urbanisation and population growth in the Kingdom are also underpinning demand for food preparation appliances. Notably, the trend for modern and smart-connected homes is leading consumers to increasingly seek…
In line with energy-efficiency initiatives and developments, across multiple categories of consumer appliances, new energy consumption standards are being set for dishwashers.