Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In 2023, paediatric consumer health continues to witness a strong performance, with current value sales predicted to be higher than in the previous year. In the years following the pandemic, the increase spread of common viruses and lower levels of…
One of the actions the Saudi government took to limit the spread of COVID-19 was to close all schools and universities (with only remote learning permitted), and to suspend all social and community activities for children, including sports. This had…
In the United Arab Emirates, there is wide knowledge of consumer health, due to the diverse make-up of the population. However, there are a significant number of parents who continue to be hesitant to give children over-the-counter medications due to…
Demand for sleep aids remains strong in 2023, with everyday lifestyle issues and security concerns leading to sleep issues. The COVID-19 pandemic had a very strong impact on sleep in Israel and caused a surge in sleep deprivation and insomnia, which…
COVID-19 led to a strong rise in the growth rate for sleep aids, as the stresses and pressures of the pandemic boosted demand for these products. In addition to the fear of falling ill, many Saudi consumers also faced economic uncertainty and nagging…
Increasing awareness of sleep health is a significant trend set to drive the solid current value growth of sleep aids in the United Arab Emirates in 2023. As people are becoming more conscious of the vital role sleep plays in maintaining physical and…
In 2023, Israelis have fully returned to gyms with many placing a bigger focus on health and fitness since the COVID-19 pandemic. With greater opportunities to get fit and workout, sports nutrition products are enjoying strong growth in current value…
With all sports centres, activities, and events suspended for significant periods during the COVID-19 pandemic, sports nutrition suffered a drastic decline in 2020. Consumers were not able to work out as regularly as they did previously, meaning that…
The rise of new players in sports protein powder in the United Arab Emirates indicates a growing fitness and health culture, and provides consumers with a wider range of products from which to choose to align with their preferences. The explosion in…
The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…