Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The stabilisation of the Iraqi dinar in 2023 and rising local production led to price drops across consumer health in 2023, boosting demand across the board. Tighter regulation and more control over imports benefited the industry generally, while the…
In 2023, there have been stock shortages for some analgesics in key distribution channels in Saudi Arabia, resulting from producers, suppliers, and/or distributors. As a result, end consumers have been switching to alternative products containing the…
In 2023, wound care is expected to see its strongest current value growth rate for many years, with product innovation being the strongest driver of growth. Innovations in wound closure techniques, such as adhesive tapes, sutures, or surgical…
The wound care category is seeing strong growth for the third consecutive year in Israel, with normal lifestyles driving everyday demand for these products. Sticking plasters/adhesive bandages has seen a strong uptick in sales in 2023 after a…
Many residents in the United Arab Emirates lead fast-paced lives, in which ready-to-drink shakes and meal replacement bars provide a quick and convenient way for people to manage their weight due to their pre-packaged format; this is set to drive…
With the growing popularity of health and wellness trends, many locals are increasingly sceptical about weight management products, and prefer to eat a balanced diet and incorporate physical activity to reach their goals. This focus on healthy eating…
Although multivitamins is set to maintain growth and remain the largest category within vitamins in current value terms in 2023, the trend towards personalisation in healthcare is also leading to an increase in sales of single vitamins. As…
The health and wellness trend has accelerated in Israel since the COVID-19 pandemic, with more people interested in adopting healthier regimes. This led to an increase in demand for vitamins, which continues to drive growth in the sales of vitamins.…
The rise of new players in sports protein powder in the United Arab Emirates indicates a growing fitness and health culture, and provides consumers with a wider range of products from which to choose to align with their preferences. The explosion in…
In 2023, Israelis have fully returned to gyms with many placing a bigger focus on health and fitness since the COVID-19 pandemic. With greater opportunities to get fit and workout, sports nutrition products are enjoying strong growth in current value…