Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
One of the actions the Saudi government took to limit the spread of COVID-19 was to close all schools and universities (with only remote learning permitted), and to suspend all social and community activities for children, including sports. This had…
To combat the Kingdom’s relatively high smoking prevalence, legislation and taxes on tobacco products have been implemented to deter purchases of such products. For example, in 2021, the government banned the sale of tobacco to children under 18,…
In 2023, herbal/traditional products is set to continue to see growth across all categories in current value terms, as health-consciousness was accelerated by the pandemic, and this is a trend that has endured and continues to affect consumers’…
Modern daily life is leading consumers to spend a significant amount of time in front of their phone and computer screens. This abundance of screen time has led to a greater proportion of the population developing eye health problems, be it eye…
As leisure and entertainment are on the rise in Saudi Arabia, including dining out, more people are facing digestive problems. Furthermore, during the holy month of Ramadan, more people experience digestive disorders such as bloating, heartburn, acid…