Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
After the COVID-19 pandemic, not only did consumers in the United Arab Emirates increase their interest in organic tea and coffee, but they were also willing to pay more for such products. Consumers have become more educated, and they know that the…
Coffee is a traditional drink in Saudi Arabia, with a rich history and rich flavour. The original drink is a fusion of coffee beans, ginger, cardamom, saffron, and cloves. Saudi Arabian residents value such traditional coffee, and are well-aware of…
Post-pandemic, discriminating consumers have developed a keen interest in their health, and are intent on adopting healthy eating to enhance their physical and mental wellbeing within the constraints of their family budget. Importantly, the messaging…
In Saudi Arabia, there is increasing awareness of the importance of healthy eating as a means of improving the immune system, and organic products are favoured, as they are seen as more natural. According to Euromonitor International’s Voice of the…
Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…