Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The home care market in Saudi Arabia saw strong growth in 2020 given the home seclusion and heightened hygiene consciousness due to the pandemic. With nationwide lockdown, outdoor movement was restricted, and consumers spent most of their time at…
Rising urbanisation and the increased stability of the United Arab Emirates’ economy helped drive higher levels of purchasing power among local consumers in 2022. In addition, the possession rate for washing machines continued to rise in 2022. These…
The increasing popularity of the other metal pack type in the Saudi Arabian hot drinks market can be attributed to several factors. One significant driver is the increasing adoption of fresh ground coffee pods, boosted by the growing presence of…
The launch of Davidoff’s new fresh ground coffee pods in 2023 featured thin wall plastic containers with aluminium lids as closures. The choice of aluminium lids was due to their excellent sealing properties, ensuring freshness and preserving the…
Demand for ready meals in Saudi Arabia surged during the pandemic as foodservice closures and fears around food delivery drove home-cooking occasions; ready meals presented a more convenient alternative than cooking meals from scratch. Although the…