Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Consumers are increasingly seeking greater control over their personal health, aligning with a new perspective on wellness that emphasises long-term and preventive measures. This shift is fuelling the growth of digital health solutions and hyper…
Writing instruments witnessed minimal fluctuations in demand during the pandemic, unlike bags, watches, and jewellery, which are typically more expensive and require more intricate purchasing decisions. Additionally, the heightened use of diaries and…