Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
2023 saw pressure on demand for soft drinks ease as the re-dollarisation of the Lebanese pound, rising remittances and buoyant inbound arrivals, spurred by returning expatriates, pushed volume growth. On-trade growth was especially strong as the…
In 2023, soft drinks in Jordan has been performing well due to a substantial rise in tourist numbers, particularly overnight visitors. This surge has positively influenced foodservices sales, as consumers are increasingly dining out and utilising…
In 2023, demand for soft drinks in Qatar was fuelled by the constant stream of high profile events, which drove on- and off-trade sales. However, there was a dip in demand, following strong off-trade increases and the rebound in on-trade sales in…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Kuwait’s hot climate, fast pace of life and unpotable drinking water present strong opportunities for soft drinks players. However, the health and wellness trend, and particularly rising concern over the country’s rates of obesity and diabetes, have…