Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
After a year of strong growth in 2021, cigarette sales recorded a slight unit volume decline in Middle East and Africa in 2022. With disposable incomes under pressure in a lot of countries, illicit trade remains a problem in many of them. E-vaping…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
The tobacco market in Oman is still recovering after the introduction of a 100% excise tax in 2019. In this environment, consumer demand has shifted towards lower-priced cigarettes, while cigarettes volume sales continued to decline in 2022. The…
Having performed strongly during 2020, retail current value sales of tobacco declined for the first time in four years in 2021 and once again in 2022. Notably, cigarettes saw moderate decline in both retail volume and current value terms in 2022.…
Electronic cigarette usage is increasing significantly among young local consumers, even though they cannot legally be sold to minors. This is because the supervision in this product area has been deficient. In 2022, 33% of teenagers reported having…
The product area has seen two recent price increases: by 2 shekels in June 2021, and by a further 2 shekels in January 2023. In 2021 the category saw positive growth as a result of lockdown and lower sales of duty-free stores. Post-COVID-19, it has…
The tobacco industry in Israel has seen consistent price increases over the review period. In 2022, the price of a cigarette package increased by NIS1, and there was an additional NIS1 increase in January 2023.
Cigarettes remained the largest category in tobacco in Saudi Arabia in 2022, despite the growing trend towards heated tobacco. However, the number of people quitting smoking continues to increase, due to better informed health awareness among…
Heated tobacco products continue to boom in Saudi Arabia, gaining a lot of popularity – especially so among younger generations of consumers of the legal smoking age, who find such smoking methods fashionable and attractive. Indeed, many consumers…