Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…
Although tobacco usage is declining globally, the United Arab Emirates maintains strong and rising consumer demand, and consistent growth was seen within the industry in 2022. After some turbulence in the growth rate due to COVID-19, most tobacco…
Cigarettes remained the largest category in tobacco in Saudi Arabia in 2022, despite the growing trend towards heated tobacco. However, the number of people quitting smoking continues to increase, due to better informed health awareness among…