Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Tobacco remains under pressure in 2022, despite the pandemic coming to an end. Cigarettes continues to see volume decline, while cigars and cigarillos have returned to growth after witnessing decline in 2021. The outbreak of COVID-19 in 2020…
The ongoing economic crisis in 2022 has forced many smokers to abandon imported global cigarette brands as prices have risen steeply, with local brand Cedars the big winner. Low awareness of the harms of smoking means that few smokers have chosen to…
The tobacco market in Oman is still recovering after the introduction of a 100% excise tax in 2019. In this environment, consumer demand has shifted towards lower-priced cigarettes, while cigarettes volume sales continued to decline in 2022. The…
A strict approach towards the sale of tobacco products and smoking in public and educational campaigns form the core of Qatar’s efforts to reduce smoking prevalence. Qatar has modernised and promulgated its tobacco laws in recent years and this…
Cigarettes remained the largest category in tobacco in Saudi Arabia in 2022, despite the growing trend towards heated tobacco. However, the number of people quitting smoking continues to increase, due to better informed health awareness among…
Although tobacco usage is declining globally, the United Arab Emirates maintains strong and rising consumer demand, and consistent growth was seen within the industry in 2022. After some turbulence in the growth rate due to COVID-19, most tobacco…
Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…