Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In 2023, video games in the United Arab Emirates recorded further dynamic growth, with winners and losers emerging in various categories. Among the fastest performers were AR/VR headsets and hand-held consoles, driven by the release of upgraded…
In 2023, traditional toys and games in the United Arab Emirates recorded significant value growth, driven by several key factors. Products incorporating advanced technologies such as artificial intelligence (AI) and catering for the rising demand for…
In 2023, toys and games in the United Arab Emirates continued to experience a significant transformation, shaped by evolving consumer preferences, technological innovations, and socioeconomic factors. Prior to the review period, the share of…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…