Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The release of new static consoles from Sony and Microsoft in late 2020 catapulted the popularity of console gaming to new heights in the United Arab Emirates. The impact of pandemic-induced home seclusion continued to drive sales of video game…
Following two years of sales growth during home seclusion, construction was the most dynamic performer within traditional toys and games in 2022, recording double-digit current value growth. Despite an easing of restrictions over the year, consumers…
Both traditional toys and games and video games in the United Arab Emirates performed well in 2022. There was already a large performance gap between video games and traditional toys and games over the review period prior to the emergence of the…
The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…