Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Sales of ice cream in Saudi Arabia were negatively impacted in 2020 by the emergence of the pandemic, which led to lockdowns, school closures (with children in general one of the main drivers of snacks in the local market) and limited mobility, with…
Demand for savoury snacks, for both at-home and out-of-home consumption, continues to gain momentum in 2023, resulting in a full recovery in total volume sales terms to pre-pandemic levels. Foodservice remains a particularly dynamic performer for…
The revaluation of the Iraqi dinar in 2023 eased pressure on prices to some degree, providing relief to brand owners in the snacks industry. Nonetheless, importers of major global brands are still struggling as their products remain very expensive…
After being negatively impacted by the COVID-19 pandemic in 2020 and 2021, sales of snacks finally began to improve in 2022. The removal of pandemic-related restrictions and the return of tourism in 2023 continued to support rising demand. While the…
Saudi Arabia continues to move towards its Vision 2030 goal of diversifying the local economy, which is having a significant impact on the country’s openness to trade. New developments are being constantly undertaken, while new investments…