Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Volume sales of savoury snacks saw minimal growth in volume terms in 2023, as the major players, including Osem Food Industries, increased their prices. In the face of these price hikes, and with fewer discounts available, local consumers looked for…
The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…
Demand for ice cream declined significantly during the pandemic due to the lack of impulse purchases and on-the-go consumption occasions. Ice cream is often consumed immediately after being purchased in the United Arab Emirates; however, due to…
Sales of ice cream in Saudi Arabia were negatively impacted in 2020 by the emergence of the pandemic, which led to lockdowns, school closures (with children in general one of the main drivers of snacks in the local market) and limited mobility, with…
The ice cream market in Israel continued its positive momentum in 2023, despite the fact that the leading players increased their prices at the end of the previous year. The indulgence trend continued to have a very strong impact on the market,…