Middle East

Sales of ice cream in Saudi Arabia were negatively impacted in 2020 by the emergence of the pandemic, which led to lockdowns, school closures (with children in general one of the main drivers of snacks in the local market) and limited mobility, with…

Gum sales were negatively impacted by the pandemic in 2020 due to lockdowns in Saudi Arabia and limited mobility outside of the home. In addition, local consumers were more focused on purchasing essential commodities such as medicine and groceries,…

Retail volume sales of chocolate confectionery are recording stronger growth in 2023 compared to the previous year, due to the growing population, the rise in impulse purchases outside of the home, and the focus of players on expanding the presence…

Sales continue to rise in all snacks categories as population growth and high income levels support rising demand. Consumers are looking to healthier options at a time of spreading knowledge about the dangers of highly processed foods and their role…

The health and wellness trend continued to exert a strong influence on the category in 2022, with protein/energy bars posting the fastest growth in volume terms. Local consumers are increasingly interested in increasing their protein intake, which is…