Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Snacks in the United Arab Emirates play a significant role in consumers’ lives. The motivation for purchasing snacks can be for various reasons, including an energy boost, hunger management, nutrient intake, mood enhancement, and social engagement.…
Vegetable chips continue to gain in popularity in the United Arab Emirates as an alternative to traditional potato chips, as they are made from ingredients such as kale, sweet potatoes, or beets. Vegetable chips also tend to be baked or dehydrated…
Demand for ice cream declined significantly during the pandemic due to the lack of impulse purchases and on-the-go consumption occasions. Ice cream is often consumed immediately after being purchased in the United Arab Emirates; however, due to…
Gum in the United Arab Emirates is mainly consumed on-the-go and out of the home, which resulted in a significant drop in sales in 2020 through to early 2022 due to lockdowns, social distancing measures and limited mobility. Nevertheless, as…
The number of health-conscious consumers in the United Arab Emirates is rising, resulting in increasing demand for healthy snacks. The perception of a healthy diet has gradually changed in the domestic market. Local consumers used to consider sweets…