Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Although the pandemic is now a distant memory, consumers are still motivated to focus on their health and wellness. The demand for drinking yoghurt products that include a “protein” claim, in addition to advantages such as “probiotics”, and “gut…
The yoghurt and sour milk products category has shown healthy growth even within the tough economic situation and the slower growth of consumption as a result of the high rate of inflation. The category’s strong performance has mainly been due to its…
As prices of supervised milk rise, manufacturers of dairy products increase prices for all of their products. Following the September 2022 rise in supervised milk prices, the price of milk was set to rise by 16% in May 2023. However, days before the…
The vast majority of consumers typically consume dairy products, but as the health and wellness trend spreads throughout the country, a niche segment of the population has shown an increasing preference for plant-based foods. Hence, plant-based…
Dairy products have established an important role in the diets of many Saudi Arabian consumers. However, in line with many markets around the world, Saudi Arabia is seeing a growing interest in plant-based alternatives that is being supported…
The demand for plant-based and dairy-free products continues to grow in Israel in 2023. This demand started with consumers who were allergic to lactose or had other health issues whereby they could not eat dairy. However, there has also been a…
Retail volume and current value growth of condensed and evaporated milk were positive in 2022, and this is set to continue in 2023, although volume growth has been moderate, and value growth has been higher due to rising inflation. Due to the full…
The re-opening of schools has had a major impact on the recovery of many packaged food categories, with other dairy products being amongst them. The return to schools was a major factor in the recovery of chilled dairy desserts, in particular, as…
In September 2022, supervised milk prices, including sweet and sour cream, increased strongly. Moreover, in May 2023, the price of milk was set to rise by 16%, but days before implementation the Minister of Finance and Minister of Agriculture agreed…
In 2022, the price of fresh milk increased significantly, and this has continued into 2023. This growth is primarily being driven by pressures of inflation at various levels, which is being seen globally as an impact of the pandemic and other…